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Reading: Apple And Google Top Best Global Brand Report
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B&T > Media > Apple And Google Top Best Global Brand Report
Media

Apple And Google Top Best Global Brand Report

Staff Writers
Published on: 6th October 2015 at 10:34 AM
Staff Writers
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For the third consecutive year, Apple and Google have topped the annual Interbrand Best Global Brands report.

Technology brands dominated the Interbrand report this year, representing more than one-third of the report’s overall value. Including number one brand Apple and number two Google, technology brands filled four of the report’s top 10 spots. Microsoft climbed up to number four and Samsung remained steady at number seven.

The Interbrand report estimates the value of the Apple brand at $US170.3 billion, up 43 per cent from 2014, Google is estimated at $US120.3 billion, increased in value by 12 per cent.

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Interbrand’s 16th annual ranking identifies the 100 most valuable global brands by analysing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value

The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:

  • The financial performance of the branded products and services
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company

Five new brands entered this year’s ranking: Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.

For more information, click here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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