Apple Ads Spark $16M Lawsuit

Apple Ads Spark $16M Lawsuit

Apple has been fined 10 million euro ($16 million) by Italy’s antitrust watchdog for making misleading claims in marketing material.

The case focuses on how waterproof iPhones are after Apple said the devices were water-resistant at a depth of between one and four metres, for up to 30 minutes, depending on the make.

The Autorità Garante della Concorrenza e del Mercato (AGCM) has said this is only the case in lab conditions when the phone is dropped in completely still and pure water.

An Apple ad, which shows the iPhone 11 being put through a range of tests, was cited by the watchdog.

The regulator also took issue with Apple’s warranty terms, which voided coverage for water damaged phones.

It’s not just the Italian watchdog questioning the water-proof levels of iPhones.

Tech publication CNET recently put the new iPhone 12 through an ‘extreme water test’, where the phone was submerged for 40 minutes at around 20 metres of depth.

The phone mostly worked, however, it did show some fogging underneath the cameras after it had dried out for 72 hours.




Please login with linkedin to comment

Apple

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]