Apple Ads Spark $16M Lawsuit

Apple Ads Spark $16M Lawsuit

Apple has been fined 10 million euro ($16 million) by Italy’s antitrust watchdog for making misleading claims in marketing material.

The case focuses on how waterproof iPhones are after Apple said the devices were water-resistant at a depth of between one and four metres, for up to 30 minutes, depending on the make.

The Autorità Garante della Concorrenza e del Mercato (AGCM) has said this is only the case in lab conditions when the phone is dropped in completely still and pure water.

An Apple ad, which shows the iPhone 11 being put through a range of tests, was cited by the watchdog.

The regulator also took issue with Apple’s warranty terms, which voided coverage for water damaged phones.

It’s not just the Italian watchdog questioning the water-proof levels of iPhones.

Tech publication CNET recently put the new iPhone 12 through an ‘extreme water test’, where the phone was submerged for 40 minutes at around 20 metres of depth.

The phone mostly worked, however, it did show some fogging underneath the cameras after it had dried out for 72 hours.

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