Medtronic Diabetes has engaged Independent customer engagement agency Apparent to design and build its master site medtronic-diabetes.com.au.

This comes after the success of Medtronic’s microsite,  www.t1dpump.com.au, developed by Apparent and launched earlier this year using the theme ‘Switch On’ to illustrate the benefits of using Pump therapy.

The major Medtronic website overhaul coincides with the global launch of the new MiniMed^® 640G insulin pump system, which will be available to Australians with insulin-dependent diabetes from today.

Medtronic Diabetes Patient Brand Manager Jane Lester said: “We had such an overwhelmingly positive response to the t1d pump microsite, that we asked Apparent to extend the creative idea of ‘Switch On’ and the look and feel to our new site.

“We’re extremely excited that Australia will be first country to have the new MiniMed 640G pump system, using world-first technology to give advanced protection from severe hypoglycemic episodes.”

The new site will incorporate e-commerce, extensive customer support, ambassador reviews and a new lifestyle section to appeal to the large and diverse Insulin Dependent diabetes community.

Apparent CEO Phil Smith said: “We’re delighted to support this launch in what is a world first for Medtronic and its new diabetes pump management system. The ‘Switch On’ theme has been very successful and we and look forward to implementing this new digital engagement project in the coming months.”