Apparent Designs Master Site For Medtronic Diabetes

Woman’s hands touching computer mouse and keys of black opened laptop
SHARE
THIS



Medtronic Diabetes has engaged Independent customer engagement agency Apparent to design and build its master site medtronic-diabetes.com.au.

This comes after the success of Medtronic’s microsite,  www.t1dpump.com.au, developed by Apparent and launched earlier this year using the theme ‘Switch On’ to illustrate the benefits of using Pump therapy.

The major Medtronic website overhaul coincides with the global launch of the new MiniMed® 640G insulin pump system, which will be available to Australians with insulin-dependent diabetes from today.

Medtronic Diabetes Patient Brand Manager Jane Lester said: “We had such an overwhelmingly positive response to the t1d pump microsite, that we asked Apparent to extend the creative idea of ‘Switch On’ and the look and feel to our new site.

apparent-medtronic_website

“We’re extremely excited that Australia will be first country to have the new MiniMed 640G pump system, using world-first technology to give advanced protection from severe hypoglycemic episodes.”

The new site will incorporate e-commerce, extensive customer support, ambassador reviews and a new lifestyle section to appeal to the large and diverse Insulin Dependent diabetes community.

Apparent CEO Phil Smith said: “We’re delighted to support this launch in what is a world first for Medtronic and its new diabetes pump management system. The ‘Switch On’ theme has been very successful and we and look forward to implementing this new digital engagement project in the coming months.”

Apparent was founded in 2010 and has a team of more than 20 people, working across creative, strategy, client service, production and development. Apparent’s other clients include Nikon, Google Enterprise, Brennan IT, NSW Health, UBank, Roads & Maritime Service, QBE, ResMed, Freedom Kitchens and J Farren-Price.

Please login with linkedin to comment

2015 Global Salary Survey Digital Media Instagram ads

Latest News

Ovira Makes Powerful Statement “You Will Not Silence Our Pain” On Nick Drummond Ruling
  • Marketing
  • Media

Ovira Makes Powerful Statement “You Will Not Silence Our Pain” On Nick Drummond Ruling

Female founded startup, Ovira, were behind a billboard driving around Sydney this weekend with the words, “You will not silence our pain.” Ovira is taking a stand and aims to spark a conversation on women’s pain.  The billboard sends a strong message of support to the young woman who was assaulted by ex Knox Grammar […]

Seattle, USA - Oct 15, 2019: The entrance sign to the new Google building in the south lake union area at sunset.
  • Technology

Explained: The ACCC’s Latest Plan To Control Google

Australia’s competition watchdog wants more power to control Google and its dominance over the advertising technology space. Today the ACCC has released the long-awaited Digital advertising services inquiry – final report, which comes more than 18 months after the Australian government initiated the inquiry. As was expected, the report looks closely at the dominance of […]

by B&T Magazine

B&T Magazine
Rapper Ludacris Creates Netflix Kid’s TV Show ‘Karma’s World’
  • Media

Rapper Ludacris Creates Netflix Kid’s TV Show ‘Karma’s World’

Ludacris, AKA Chris Bridges, has moved from the rap, acting and philanthropy worlds to enter unexpected territory: kid’s TV. Ludacris, who acted in Crash and the Fast And The Furious franchise, is the brains (and executive producer) behind new Netflix kid’s show, Karma’s World. The program follows Karma, an aspiring musical artist and rapper with huge talent […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
  • Advertising

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022

The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022. Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November. The announcement of the special award winners for this year’s AWARD Awards will […]

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)
  • Media

Monday TV Wrap: The Block Builds Nine A Nightly Win (And A Lovely New Kitchen Extension)

Last night’s episode of The Block fell from Sunday night’s viewership, but still easily secured a win in entertainment, and for Nine overall. The episode had a metro audience of 876,000 according to OzTAM, with a spanner thrown in the works of one team’s sunken lounge plans (truly devastating for any 1970’s conversation pit fans). Contestants […]

by B&T Magazine

B&T Magazine
Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Amobee Announces Partnership With Samsung Ads
  • Technology

Amobee Announces Partnership With Samsung Ads

Amobee has announced a new partnership with Samsung Ads in Australia. Powered by deep analytics and industry-leading technology, the partnership will enable marketers to bridge the gap between linear and digital – from execution to measurement. Samsung Ads’ Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, along with Amobee’s household data of […]

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health
  • Partner Content

How To Use Social Media Insights To Understand What’s Impacting Your Brand’s Health

Here, Zavy’s David Bowes explains how advertisers can use insights from social media to ensure their social and content strategies are fit for the road. When we learn to drive, we’re taught how to “drive to the conditions”. Slow down when its raining, or when there’s ice on the roads, reduce your speed on gravel […]

Partner Content

by B&T Magazine

B&T Magazine
Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine
Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]