APN Outdoor will be expanding its premium, digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year.
XtrackTV utilises the latest in LED technology, featuring full motion video and audio capabilities and is currently the only large format, cross-platform digital screen network in Australia.
XtrackTV had been embraced by a variety of high profile advertisers to date, with the network hosting all types of campaigns from soft drinks to Recruitment services. Key advertisers to date across Sydney and Melbourne have been ANZ Bank, IKEA, Sunsuper, Telstra, Play Melbourne and Bupa to name a few, and the anticipation in the Brisbane market is already being felt.
Richard Herring, CEO, APN Outdoor, commented: ‘The expansion of XtrackTV into the Brisbane market adds further weight and gravitas to our digital leadership position, and we look forward to launching our industry-first XtrackTV format in Brisbane. Advertisers and their agents have expressed much enthusiasm toward the medium and we look forward to sharing this extension with the market.”
The Brisbane XtrackTV launch will also prompt APN Outdoor to fast-track its platform dwell time study to be released later this year. In 2014 APN Outdoor delivered the leadership research piece, The Attention Economy, which showed that 74% agree that digital outdoor is better at attracting attention than regular billboards. The dwell time study will include station and platform specific data and be authenticated by an independent body and is yet another investment by APN Outdoor into consumer insights, validating the engagement of the commuter audience.
The initial rollout will see installs across Brisbane’s key commuter stations with screens at Fortitude Valley, Toowong, Southbank and South Brisbane, with the network expected to be fully operational in the second half of 2015.
Frontier Advertising has rebranded to Frontier Media, complete with a fresh new look, and expanded its core team to accomodate some big clients wins. Frontier Media was acquired by Australian-owned, independent agency group VMG (Venetian Media Group) in early 2020. The rebrand is seen as an important step in VMG’s growth strategy and core services […]
As one of Australia’s best-known charities, the Starlight Children’s Foundation has a reputation for providing much-needed support and happiness. Starlight brings a little more brightness into the lives of seriously ill children and their families, so they can forget about their illness for a while and reconnect with the joy of being a child. Of […]
With this year’s Black Friday sales now just days away, Kristen Cornale, Co-founder and Strategic Director at UnDigital, gives her advice on how to get the most from your Black Friday sale. It’s no secret that online shopping has become more and more prominent over the last few years. With the introduction of Click Frenzy […]
Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning. Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney. Hojnikwas […]
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]