APN Outdoor Reports Promising Revenue Growth

APN Outdoor Reports Promising Revenue Growth
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Outdoor media provider APN Outdoor has released its financial performance for the past 12 months, ending December 2014.

The results has APN Outdoor claiming and 11% increase in revenue which brings the monetary value up to $250.6 million.

Earnings before interest, tax, depreciation and amortization (EBITDA) was up 34% on last year to $45.3 million.

APN Outdoor has also seen 34 large digital outdoor screens operational by the end of last year, as well as launching its XTrack TV, large digital TV screens in train stations around Sydney and Melbourne.

Commenting on the results, CEO, Richard Herring said: “APN Outdoor’s strong financial performance and market share gains reflect the focused growth strategy of the business together with positive outdoor industry advertising trends. We achieved the 2014 prospectus financial forecasts in all key areas and remain dedicated to our continued digitising of our inventory.

“APN Outdoor’s performance in 2014 was characterised by successful contract renewals and wins, and the results of establishing a first mover advantage and leadership position in large format digital screens in both Australia and New Zealand.

“The end of the calendar year saw good momentum for the business into 2015 and reinforced our confidence in achieving our 2015 prospectus targets. We expect to see the outdoor media sector continue to outperform most other media sectors.”

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