APN Outdoor has showcased a very clever campaign for GSK’s Otrivin nasal spray in railway stations across Sydney.

The campaign is scheduled on APN Outdoor’s innovative XtrackTV, with the technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel.

Considered a first for the Australian rail environment, the reactive campaign runs across some of Sydney’s busiest platforms, targeting commuters during afternoon peak hour across Central, Wynyard and Town Hall in a season when sniffles, colds and flu are rife.

The campaign’s reach will be extended with a package of portrait sides on APN Outdoor’s Transit offering across the eastern seaboard.

APN Outdoor’s general manager of sales, Mark Fairhurst, said: “From the very beginning, XtrackTV has been recognised as a platform with boundless technological potential.