APN Outdoor Boosts Digital With 3 New Screens

APN Outdoor Boosts Digital With 3 New Screens
SHARE
THIS



Outdoor media operator, APN Outdoor, will continue its aggressive push in the digital space, with confirmation of three, additional new screens.

This brings the company’s digital portfolio to a total of 29 across Australia and New Zealand.

The new screens form part of the company’s $50 million plus investment into their progressive digital format.

In response to market requirements, APN Outdoor has subsequently repositioned their digital billboard offering as Elite Screens. As the sole media company currently offering large format, high definition, LED roadside digital screens across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland APN Outdoor’s scale and quality is truly unmatched.

All three of the new Elite Screens are located on high-traffic motorways, offering clients big-impact with unparalleled coverage. Two of the screens are in Melbourne on Tullamarine and Westgate freeways and the third is located on Anzac Highway in South Australia.

Richard Herring, CEO, APN Outdoor commented on the expansion: “We are very proud to now be in a position where we have achieved unrivalled and unmatched scale in the digital screens space on both sides of the Tasman. Fittingly, the time is now right to take our digital offering to the next level. This is why we have repackaged it as Elite Screens, to highlight the premium nature of the format and elevate the uniqueness of the screens’ attributes.

“Our investment in digital Outdoor, and now the launch of Elite Screens is tangible evidence of our confidence in the future of the medium. As the only Outdoor operator currently providing an end-to-end Trans-Tasman digital screen network of magnitude, we are excited to be offering our clients all the benefits of digital advertising – including immediacy of posting, creative flexibly and minimal lead times – along with APN Outdoor’s original hallmarks of quality and location.”

APN Outdoor’s three new Elite Screens are scheduled to go live at the end of 2014, and there are more Elite screens already in the pipeline for 2015.

Please login with linkedin to comment

AMSRS Research Effectiveness awards Multi-Screen TV Summit Nielsen's Homescan shopper panel

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]