M&C Saatchi’s chief strategy officer, Justin Graham, explains why he thinks the industry needs more “yes and” people in this instalment of the Communications Council’s Account Planning Group’s (APG’s) Melbourne conference.
Looking to uncover ways in which Google’s latest technologies might aid today’s Australian planners in developing more effective digital strategies, The Communications Council’s Account Planning Group Committee (APG) was welcomed on a week-long, interactive tour of Google’s headquarters in the United States at the end of 2013. The team was invited to explore the thinking, creative processes, accomplishments and direction of the technology giant … unveiling in turn some opportunities for the Australian industry.
In February of this year, the APG shared its learnings with the planning community of Melbourne. The Comms Council has generously supplied their videos of the day with B&T exclusively. The footage is raw, but the content is compelling. Laced with examples over the next few weeks you’ll hear from Sophie Price, head of planning, The Hallway, Justin Graham, chief strategy officer, M&C Saatchi (vice chair of APG), Ben Hourahine, head of strategy, Razorfish, Mel Mullins, strategy director, UM, Jason Lonsdale, executive planning director, Saatchi & Saatchi and Russ Mitchinson, planning partner, DDB (and chair of APG).
Topics covered include why digital needs to be further upstream in the strategic process; the importance of speed and agility…and not needing to reinvent the wheel every time; effective media and creative collaboration; as well as focusing on a vision beyond just profit.
If you missed the first installment, you can catch up on it here.
Please login with linkedin to comment
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]