The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s chief marketing officers into tomorrow’s CEOs.
Now in its 10th year in Europe, and 3rd year in the US, the Fellowship Program has transformed the careers of world-leading chief marketing officers and boasts over 200 CMO Alumni from companies such as; Amazon, IBM, Emirates Group, HSBC, Starbucks, Cisco, Adidas, GE, Diageo and Unilever.
The highly exclusive board level program is run in partnership with McKinsey & Company, sponsored by Salesforce, and delivered by renowned non-profit organization: The Marketing Academy. APAC Fellows will benefit from a comprehensive knowledge curriculum delivered by McKinsey & Company and subject matter experts.
The program includes masterclasses covering the full CEO and board stewardship spectrum, immersive CMO to CEO leadership journey led by global CMO leadership expert Thomas Barta, executive coaching with individual one-to-one sessions from a professional coach, mentoring sessions with high profile business leaders and peer-to-peer learning with an exclusive peer group.
Sherilyn Shackell, founder and global CEO, The Marketing Academy, said: ‘We are dedicated to ensuring that CMOs are regarded as credible successors to CEOs, placing the marketing skill set into the centre of the boardroom where it belongs. We’re anticipating a high level of interest across the region and look forward to seeing applications from CMOs in countries such as Australia, Singapore, Malaysia, Japan and more’.
The APAC Fellowship Program will require around 12-day commitment from appointed ‘Fellows’ between July 2023 & March 2024, including participation in three Residential events in Sydney, Singapore and Tokyo. The Marketing Academy will award places to a maximum of 20 CMOs and high achieving marketing leaders following a rigorous selection process. Attendance for those selected is free of charge.
Vincent Cremers, senior partner, McKinsey & Company said: ‘We are thrilled to partner with the Marketing Academy to bring this tremendously exciting program to APAC after 9 successful years in Europe and more recently in the USA.
‘We are proud to be knowledge partners for of this program, aimed at expanding the leadership skills and board level capabilities of CMOs and growth leaders from the most preeminent institutions in the world. The Marketing Academy Fellowship brings together a truly remarkable capability-building recipe: distinctive content from McKinsey & Company, mentorship from industry veterans, and continuous career path coaching to equip today’s top marketers to be tomorrow’s CEOs’
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