ANZ has announced the appointment of Sweta Mehra as its new general manager of group marketing for customer insights and analytics.
Mehra joins ANZ after 15 years with Procter & Gamble (P&G) in Singapore, where she was most recently its brand director for Head & Shoulders in China, the Asia Pacific, India and the Middle East.
Prior to that, Mehra ran P&G’s consumer research function for key categories in Asia.
ANZ’s group executive of digital banking, Maile Carnegie, said Mehra brings with her a blend of consumer research and analytics with her marketing and brand management expertise to the major bank.
“We are pleased she will bring her significant skills, experience and enthusiasm to ANZ,” she said.
“Sweta will work across ANZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights.