ANZ has announced the appointment of Sweta Mehra as its new general manager of group marketing for customer insights and analytics.
Mehra joins ANZ after 15 years with Procter & Gamble (P&G) in Singapore, where she was most recently its brand director for Head & Shoulders in China, the Asia Pacific, India and the Middle East.
Prior to that, Mehra ran P&G’s consumer research function for key categories in Asia.
ANZ’s group executive of digital banking, Maile Carnegie, said Mehra brings with her a blend of consumer research and analytics with her marketing and brand management expertise to the major bank.
“We are pleased she will bring her significant skills, experience and enthusiasm to ANZ,” she said.
“Sweta will work across ANZ to create and build the ANZ brand to both deliver equity and drive programs that lead to revenue growth. This includes owning and driving the customer segmentation approach, which will be informed by robust analytics and insights.
Mehra will be based in Sydney, and will commence her new role with ANZ in July.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]