ANZ And TBWA\NZ Officially Launch Campaign For Support Band To Help Olympians Feel Close To Fans At Home
A clever piece of tech, a simple tap and the desire to succeed all come together in the latest TBWA\NZ led ANZ campaign that’s helping Kiwis to show their support for our New Zealand Teams athletes at the upcoming Olympic and Paralympic Games.
After announcing the ANZ Support Band earlier this year, ANZ is now encouraging fans to get tapping to show their support via the new campaign that kicks off the bank’s sponsorship of both the NZ Olympic and Paralympic Teams.
Designed to connect fans who can’t travel with participating athletes, the ANZ Support Band allows fans at home to send a “pulse of support” to athletes either by tapping their device or directly through the NZ Team app.
The evolving TV spots feature New Zealand Olympic and Paralympic athletes receiving the all-important pulse of support that helps inspire their performance. It aims to encourage fan support and to let athletes know fans are supporting them, even if they can’t be in Tokyo with them.
The campaign appears to show that support will be high for athletes when the games start. Since registrations opened Sunday night, thousands of people from across the country have registered to receive an ANZ Support Band, exceeding all expectations. More ANZ Support Bands are being made available ahead of the Paralympics but those who miss out can download the NZ Team app and still send their support.
ANZ Support Band Olympics & Paralympics from TBWA New Zealand on Vimeo.
ANZ sponsored Olympic athletes Tom Walsh, Sam Webster and Emma Twigg all feature in the New Zealand Olympic Team creative. ANZ will ensure Kiwis keep tapping their support with a New Zealand Paralympic Team campaign, featuring ANZ sponsored athletes Jesse Reynolds, Holly Robinson and Tupou Neiufi along with additional impressive Para athletes, Anna Grimaldi, Nafi Lefono, Scott Martlew, and William Stedman.
Shane Bradnick, TBWA\NZ chief creative officer, says creating the ANZ Support Bands and the subsequent campaign is a way of capturing the energy felt by fans when watching the Games, and the importance of support to the athletes.
“The Olympics and Paralympics are special events for Kiwis and a close bond is often formed between the athletes and the fans cheering them on,” said Brandnick.
“With few to no fans travelling, we hope the ANZ Support Band will allow Kiwis to share their support in a new and more meaningful way with athletes who will surely miss the power of a high-five or a supporting hug from a fan.
“We’ve worked closely with athletes and fans to ensure the tech works for them and helps create a unique connection.”
The ANZ Support Band uses Bluetooth technology in a world first that brings athletes and fans within touching distance despite closed borders, social distancing and athlete bubbles.
The wearable tech is free to thousands of Kiwis and will allow everyone who gets their hands on one to use it as a fitness tracker after the Games. The hope is these bands will ensure the NZ Olympic and Paralympic teams help create a legacy that encourages healthy lifestyles well beyond the Games.
Astrud Burgess, general manager data and marketing at ANZ, said as sponsors of both the New Zealand Olympic Team and Paralympics New Zealand, it was important that the campaign captured the energy and excitement of the Games and the efforts of athletes who train and compete.
“The athletes have all worked incredibly hard in order to get to Tokyo and not having friends, family or fans along to cheer them on is going to be mentally quite tough,” said Burgess.
“We wanted to show and express that although we can’t be there, New Zealand is right behind them with the team of five million willing them on.”
“Whether through the TVC, instore or online, we want fans to know their support makes all the difference,” added Burgess.
The ANZ Support Band technology has been closely developed with the input from a number of current Olympians and Paralympians, many of whom feature in the TVC, including Olympic sprint cyclist and Rio Silver medalist Sam Webster.
CREDITS
Client: ANZ NZ
Agency: TBWA\NZ
Technology Partner: Satellite
Production Company: Fish
Director: Jason Bock
Executive Producer: Samantha Attenborough
Post Production: Mandy
Offline Editor: Julian Currin
Music: Song Zu
Media Agency: PHD
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.