Anytime Fitness Australia Partners With Women’s Fitness In Unique Content Partnership

Female Jogger on Coleman Avunue in Morro Bay, CA 5-2-07 - Photo by Mike Baird http://bairdphotos.com Canon 20D 100-400mm IS lens handheld from an outrigger canoe.
SHARE
THIS



Collective Media (on behalf of Anytime Fitness Australia and the Collective Wellness Group) and Women’s Fitness (WF) publishers, Citrus Media, have struck a new partnership which will give Anytime Fitness access to Women’s Fitness’s health, fitness and lifestyle content.

Editorial from flagship publication Women’s Fitness will be used to enrich Anytime Fitness’s social media and digital content offerings, while Anytime Fitness in turn will help grow the Women’s Fitness audience by exposing the WF brand to their 435,000 members.

Collective Media GM Andrew Sneddon said, “At Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long term partnerships and an innovative approach to marketing.

“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space – while evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”

Editor of Women’s Fitness, Samera Kamaleddine, added, “Anytime Fitness is the leader in its category so we are thrilled to be able to deliver world-class content to the Anytime Fitness members so they can achieve their fitness goals faster.”

Publisher of Women’s Fitness, Steve Maidens, said, “Our partnership with Anytime Fitness aligns perfectly with our ‘Fitness that fits your life’ philosophy and our easy to adopt exercise, nutrition and lifestyle ideas. Women’s Fitness is excited to deliver our unique approach to health and exercise to a new audience of over 435,000 Anytime Fitness members.”

“At the same time, we’re extending our relationship into a 3rd year with Men’s Fitness, who are a global brand, published in 7 other countries with over 8 million readers worldwide. In Australia, MF has a readership figure of 350,000 (EMMA), in excess of 50,000 unique browsers on their website and 360,000 + Facebook followers”.

 

Please login with linkedin to comment

Anytime Fitness Australia citrus media collective media Collective Wellness Group Foodbank

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]