Collective Media (on behalf of Anytime Fitness Australia and the Collective Wellness Group) and Women’s Fitness (WF) publishers, Citrus Media, have struck a new partnership which will give Anytime Fitness access to Women’s Fitness’s health, fitness and lifestyle content.
Editorial from flagship publication Women’s Fitness will be used to enrich Anytime Fitness’s social media and digital content offerings, while Anytime Fitness in turn will help grow the Women’s Fitness audience by exposing the WF brand to their 435,000 members.
Collective Media GM Andrew Sneddon said, “At Collective Media, we wanted to partner with local publishers with strong international brands, an interest in long term partnerships and an innovative approach to marketing.
“We’ve been working successfully with Men’s Fitness over the last two years and wanted to find the equivalent in the female space – while evaluating the market place, we noted the consistent performance of Women’s Fitness and approached them.”
Editor of Women’s Fitness, Samera Kamaleddine, added, “Anytime Fitness is the leader in its category so we are thrilled to be able to deliver world-class content to the Anytime Fitness members so they can achieve their fitness goals faster.”
Publisher of Women’s Fitness, Steve Maidens, said, “Our partnership with Anytime Fitness aligns perfectly with our ‘Fitness that fits your life’ philosophy and our easy to adopt exercise, nutrition and lifestyle ideas. Women’s Fitness is excited to deliver our unique approach to health and exercise to a new audience of over 435,000 Anytime Fitness members.”
“At the same time, we’re extending our relationship into a 3rd year with Men’s Fitness, who are a global brand, published in 7 other countries with over 8 million readers worldwide. In Australia, MF has a readership figure of 350,000 (EMMA), in excess of 50,000 unique browsers on their website and 360,000 + Facebook followers”.
In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]
Seven Victorian charities are uniting for a month-long virtual fundraising challenge - Power Up 2021 - between 28th February and 28th March. There’s no denying that 2020 affected everyone, but small charities experienced a huge drop in much needed donations and it is hoped the Power Up campaign will bring fundraising back to life.
South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]
A-listers turned out to Klarna's Sydney party last night. It did move significantly down the alphabet on B&T's arrival.
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]