In a note to staff, Nine’s director of sales, television Richard Hunwick revealed Anthony Smyth will take up a newly created national role as commercial director, radio.
Smyth has a broad remit, focussing on maximising the outcome for radio. He will report to Hunwick and work with Nine’s executive team in terms of strategy development, and with the directors of sales by state to implement that strategy and provide opportunity for radio across Australia.
In addition, Smyth will work with Hunwick on leading a newly formed internal team bringing together powered, commerce, trade marketing, research and digital in a bid to ensure Nine is providing the best offering in market to the sales teams.
In a note to staff, Hunwick said: “As one of our most accomplished radio execs, Smythy will work with the GBD’s and GBM’s on key client opportunities where required as a senior strategic sales resource, and will look to identify and develop key verticals where we are under indexed currently, working with the sales groups who have clients in those verticals to convert revenue as we move forward.
“In his role he will be a leader, an advisor, a collaborator, a business driver, a mentor, a sounding board and an ambassador for our radio offering.
“It’s a role we need to ensure that outcome, and I can think of no one I would rather have fill it.”
Smyth will take up this role on 17 January. It comes after Smyth joined Nine in the role of director of sales transformation – radio in May 2020, after eight years at Macquarie Media Limited.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]