In a note to staff, Nine’s director of sales, television Richard Hunwick revealed Anthony Smyth will take up a newly created national role as commercial director, radio.
Smyth has a broad remit, focussing on maximising the outcome for radio. He will report to Hunwick and work with Nine’s executive team in terms of strategy development, and with the directors of sales by state to implement that strategy and provide opportunity for radio across Australia.
In addition, Smyth will work with Hunwick on leading a newly formed internal team bringing together powered, commerce, trade marketing, research and digital in a bid to ensure Nine is providing the best offering in market to the sales teams.
In a note to staff, Hunwick said: “As one of our most accomplished radio execs, Smythy will work with the GBD’s and GBM’s on key client opportunities where required as a senior strategic sales resource, and will look to identify and develop key verticals where we are under indexed currently, working with the sales groups who have clients in those verticals to convert revenue as we move forward.
“In his role he will be a leader, an advisor, a collaborator, a business driver, a mentor, a sounding board and an ambassador for our radio offering.
“It’s a role we need to ensure that outcome, and I can think of no one I would rather have fill it.”
Smyth will take up this role on 17 January. It comes after Smyth joined Nine in the role of director of sales transformation – radio in May 2020, after eight years at Macquarie Media Limited.
