Anthem Australia Creates Brand Cohesion For The Baracuda Brand

Anthem Australia Creates Brand Cohesion For The Baracuda Brand
SHARE
THIS



Creative agency Anthem Australia has spearheaded a brand refresh for Zodiac, with the Baracuda brand. The Anthem team, based in Sydney refreshed the brand positioning, whilst establishing the range architecture across multiple product segments with packaging and POS in mind.

A comprehensive set of guidelines were also included in Anthem’s body of work, thus ensuring brand cohesion across all touch points.

The creative team were mindful that the refresh needed to spread across not only cleaners, but chemicals, accessories and spare parts. A clear pool cleaning education system was created through the use of icons and imagery for the stores to implement within their in-store POS systems.

Steve Rischmiller, creative director at Anthem Australia explained how they did it: “We needed to ensure Baracuda was the ‘go-to’ brand, evoking the highest quality and yet being accessible to all Australians.

baracuda-range2

“A full brand pyramid was developed that created a clear market position for the brand. Following the creation of the brand pyramid, we finessed the brand architecture, keeping in mind each of the unique product segments falling under the Baracuda brand.”

Anthem Australia was tasked by the parent company, Zodiac to excite consumers and make the range easy for mass merchants to display and sell Baracuda products. The creative brand refresh and packaging delivered by Anthem Australia for Zodiac has achieved these twin goals.

Please login with linkedin to comment

DBM Consultants margy vary richard hunwick STW Group

Latest News

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.