Another UK-Based Agency Sets Up Shop In Australia

Another UK-Based Agency Sets Up Shop In Australia
SHARE
THIS



Integrated creative agency ODD has opened an office in Sydney as it looks to bring its strategic British prowess and global retail expertise to the Australian market.

The agency, which was founded by Simon Glover and Nick Stickland in 2004, has built aspirational lifestyles around some of the world’s best-loved fashion and lifestyle brands such as Dr. Marten’s, Triumph, Forever21, Benefit Cosmetics, and Levi’s.

Its latest offering will give clients throughout the Asia Pacific access to ODD’s agile, entrepreneurial mindset, and allow them to tap into the agency’s holistic, integrated approach and global creativity and strategic thinking.

The agency opens with two founding clients, following its appointment as global agency of record for iconic Aussie swimwear brand Seafolly and lead creative, strategic and social agency for premium leisurewear brand Venroy.

ODD Sydney will work with Seafolly on a fully integrated through-the-line campaign that will break in January 2019. For Venroy, it will launch the leisurewear brand’s first-ever advertising campaign following its recent foray into womenswear.

The agency will be led by business director Olivia Kaufman, who is relocating back to her native Australia after spending the last two years at the agency’s London office. Whilst there, she led the global account for F&F, the clothing arm of Tesco.

Olivia Kaufman

Olivia Kaufman

Prior to this, Kaufman worked in New York for Havas and Chandelier on clients including Diageo and Old Navy. She began her career at Sydney’s Arnold Furnace, working on brands such as P&G and Warner Bros. Entertainment.

Glover said: “We’ve had our eye on Australia for a little while now. It’s fast establishing itself as a leading fashion and lifestyle destination, so we’re extremely excited to bring our wealth of retail experience to some of the amazing brands here, such as Seafolly and Venroy.

“And there was no-one better placed to head up the agency than Olivia. Over the last two years, she’s been invaluable in growing our business in London and embodies everything we believe in, so it was no-brainer to have her establish ODD in her hometown.”

This is the third shop for the London-headquartered creative agency, having opened in New York at the end of last year following its appointment as lead North American agency for menswear brand Perry Ellis.

ODD is part of the Next15 Digital Communications Group, which employs over 1,300 people across 18 countries.

ODD’s entry into the Australian market is the second by a UK-based agency in as many weeks, with Amplify launching a local office last Thursday.

Please login with linkedin to comment

ODD ODD Sydney Olivia Kaufman

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]