Anne Wild & Associates Wins Visit Maldives PR Account

Anne Wild & Associates Wins Visit Maldives PR Account
SHARE
THIS



Independent public relations and communications agency Anne Wild & Associates (AWA) continues to expand its Travel & Lifestyle division with the addition of a major new travel client, Visit Maldives.

This is the latest new client for AWA’s dedicated Travel & Lifestyle division, which has secured a raft of new travel accounts in recent months.

AWA managing director, Anne Wild (featured image) said: “Travel PR has been a specialty focus for AWA for the past 21 years and we’re excited to add Visit Maldives to our growing travel destination portfolio.

“Part of our remit will be building awareness of the breadth of what’s on offer in this bucket-list destination for many Australian travellers.

“Combining natural beauty and crystal-clear water with action and adventure activities, water sports, superb spas, pristine beaches, sublime seafood, dive spots, surf breaks, snorkelling lagoons and traditional villages, the Maldives ticks all the boxes.

The Visit Maldives programme remit also includes a trade relations component, and AWA will be working collaboratively with its travel trade partner, Luxury Travel Ambassadors (LTA), to drive this aspect of the program.

LTA’s director Tamara Kobiolke will implement a series of trade missions and trade shows, and will engage with travel advisors and operators throughout Australia to showcase Visit Maldives’ ‘sunny side of life’.

Kobiolke said: “The combination of relaxation and adventure, luxury and authenticity, means the Maldives is the ultimate holiday destination.

“The choice of accommodation options is growing, and we look forward to working with the travel trade to continue the upward projection of traveller numbers from Australia.

Over the past 18 months, AWA’s Travel & Lifestyle division has won a number of new clients including the elite Myconian Collection portfolio of nine properties in Mykonos; and Fullerton Hotels & Resorts, which includes The Fullerton Hotel Singapore, The Fullerton Bay Hotel Singapore, and The Fullerton Hotel Sydney which will open in October.

AWA’s head of Travel & Lifestyle, Anna Caswell added: “From the magical Maldives, the gorgeous Greek islands, and stunning Singapore, to far-flung cruise ports and regional Australia, the AWA team is excited to continue showcasing some of the world’s most distinctive travel destinations throughout 2019 and beyond.”

Please login with linkedin to comment

Anne Wild AWA Luxury Travel Ambassadors

Latest News

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral
  • Campaigns

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral

In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]