Stratosphere Advertising Agency together with Daily Dog, have launched their latest campaign featuring popular reality personality and dog-lover Angie Kent, from Gogglebox, The Bachelorette and Dancing with the Stars.
Daily Dog is a beef-based vitamin chew for dogs, which assists them with their daily well-being and overall health needs including anxiety, mobility, old-age and digestion. Australians love their dogs and the beloved canine is an integral part of the family nucleus, creating a growing demand for products and services that give our treasured pets an elevated level of care.
Angie Kent’s love for dogs is well known to Australian audiences and her authentic, easy-going nature was ideal for Daily Dog’s most recent advertising campaign, helping capture the pure love a dog owner has for their furry friend.
Stratosphere Advertising agency creative director Emily Brocklesby said: “Angie was the perfect fit for Daily Dog because her passion for dog health and wellbeing is so well known. We let her ad-lib on shoot day and she’s added her delightful personality to the commercial. It was a risk, but we think it paid off.”
DPP Pharmaceuticals director Danielle Di Pilla said: “We are very excited to partner with Chemist Warehouse to launch Daily Dog Vitamin Chews and the ad campaign through their 500-store network. Our team of pet nutritionists has created beef-based vitamin chews that dogs love, with formulations specific to their needs. We also thank the team at Stratosphere for creating a campaign that will introduce Daily Dog to a nation of dog lovers looking to give their pets the daily nutrition they deserve.”
The campaign will be rolled out across TV, social, online, out of home, point of sale, and print.
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