It is the work of an “Analysis Ninja” rather than a “Reporting Squirrel” that will help your company transform its data into actionable incentives.
According to a blogpost by Avinash Kaushik, “it is the work the employee does that makes them a Squirrel or a Ninja”.
The post details how many companies are investing in more and more analytical tools to help them gauge all those little details one should know about their company.
However, according to Kaushik, Analysis Ninjas are the pick of the bunch for companies, as they delve into the analytics, making it custom for the company and answering those important business questions.
To help companies on their way, Kaushik has devised a list of 12 signs companies can use to assess whether their company or organisation is “set up for magnificent success”.
#12: Almost all reporting is off custom reports.
#11: Close to zero aggregated analysis exists, everything's segmented.
#10: The KPIs in your DMMM reflect your company size/evolutionary stage.
#9: Your qualitative analysis practice rocks like crazy!
#8: Your Team's DC, DR, DA effort allocation is 15%-20%-65%.
#7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power.
#6: All automated reports are turned off on a random day/week/month each quarter to assess use/value.
#5: 80% of your external consulting spend is focused super-hard analysis problems.
#4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30.
#3. Your organization structure for magic with numbers is: Centralized Decentralization.
#2. The organization functions off a clearly defined Digital Marketing & Measurement Model.
#1. You know what your Return on Analytics is!
For Kaushik’s full post, head here.
It’s well worth a read.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]