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Reading: Analysis Ninjas beat out Reporting Squirrels
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B&T > Media > Analysis Ninjas beat out Reporting Squirrels
Media

Analysis Ninjas beat out Reporting Squirrels

Staff Writers
Published on: 10th January 2014 at 1:04 PM
Staff Writers
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It is the work of an “Analysis Ninja” rather than a “Reporting Squirrel” that will help your company transform its data into actionable incentives.

According to a blogpost by Avinash Kaushik, “it is the work the employee does that makes them a Squirrel or a Ninja”.

The post details how many companies are investing in more and more analytical tools to help them gauge all those little details one should know about their company.

However, according to Kaushik, Analysis Ninjas are the pick of the bunch for companies, as they delve into the analytics, making it custom for the company and answering those important business questions.

To help companies on their way, Kaushik has devised a list of 12 signs companies can use to assess whether their company or organisation is “set up for magnificent success”.

#12: Almost all reporting is off custom reports.

#11: Close to zero aggregated analysis exists, everything's segmented.

#10: The KPIs in your DMMM reflect your company size/evolutionary stage.

#9: Your qualitative analysis practice rocks like crazy!

#8: Your Team's DC, DR, DA effort allocation is 15%-20%-65%.

#7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power.

#6: All automated reports are turned off on a random day/week/month each quarter to assess use/value.

#5: 80% of your external consulting spend is focused super-hard analysis problems.

#4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30.

#3. Your organization structure for magic with numbers is: Centralized Decentralization.

#2. The organization functions off a clearly defined Digital Marketing & Measurement Model.

#1. You know what your Return on Analytics is!

For Kaushik’s full post, head here.

It’s well worth a read.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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