AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches A Behavioural Transformation Consultancy
Andrew McKean
By Andrew McKean



AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting.

Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design.

In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs.

New technologies and progressive approaches to leveraging data are critical tools for unlocking business success in this challenging environment.

But all too often organisations are slow in leveraging the potential that these tools offer to identify and influence changing customer behaviours.

This is because organisations themselves often don’t have the right behaviours. 

To solve this, the MindWorks team helps its clients achieve their business transformation ambitions by embedding behavioural science methodologies at the heart of businesses. 

This allows it to be nimble and reactive to changing business and customer needs. 

“The MindWorks founding team has been proving out their methodologies across a number of AFG’s leading clients over the past few years,” said Bill Brock (pictured above), co-founder and chief client officer, AnalogFolk Group.

This work has been pivotal for clients allowing them to quickly identify business opportunities and help them change direction based on a real-time understanding of customer behaviour. 

It’s this success that led to the formal offering by launching MindWorks. 

Brad Herhold, CEO, MindWorks Consulting, added, “MindWorks is impact-focused, creating actionable roadmaps that we launch quickly so that our visions are built on real customer behaviours and organisational dynamics.”

“We are consulting made agile.” 

As part of AFG, MindWorks becomes a partner brand to full-service digital creative agency AnalogFolk. 

Operating out of London, the consultancy is leveraging AFG‘s network presence in the US, Europe, Asia and Australia.




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AnalogFolk Bill Brock Brad Herhold MindWorks

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