Amy Schumer Partners With Tampax To Teach Women How To Use Tampons & It’s Bloody Hilarious (And Helpful)
Following the current advertising trend of normalising the female reproductive system, American tampon company Tampax has partnered with comedian Amy Schumer to teach women how to properly insert a tampon.
It’s been a while since we learnt sex ed, but from memory, while we were taught how to put a condom on a banana, how to insert a tampon was never on the agenda.
That’s why this new Tampax campaign is so marvellous – it is both hilarious and educational, while also normalising the words period, vagina and tampon.
“It took me years before I understood that you’re supposed to press it in all the way in until you don’t feel it,” she told Refinery29 in a recent interview.
In the funny ad for the brand, Schumer went to a shopping centre in the US to ask women (and a group of men) how to insert a tampon, and what they knew about vaginas and periods.
“Did you ever hear that myth that using a tampon is the same as losing your virginity?” she asked a group of young women.
“It’s kind of like, peeing yourself, right?” one of the young blokes says about periods. Not quite, buddy.
The campaign, created by Saatchi & Saatchi NY, not only tickles the funny bone but likewise is educational and normalises a very, well – normal – female experience.
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