Samsung Electronics Australia has kicked off Back in the Game, a new content and experience series designed in collaboration with Netball Australia and netball sporting ambassadors to empower and motivate Aussie women to defy the everyday barriers that can get in the way of health and wellness.
Back in the Game is the work of Leo Burnett and designed to connect Australia’s top athletes with audiences to promote and share experiences that encourage active lifestyles.
Led by Samsung’s netball role models Laura Geitz, Caitlin Bassett, and Sharni Layton, the series focuses on fitness, nutrition and well-being connecting with their personal quests to get back into their game, whether it’s coming back from having a baby, changing careers or learning something new.
The content which includes recipes, workouts and advice builds on the momentum of Samsung’s Rethink Role Models and Train Like a Diamond campaigns to help encourage Australian women to get back into their game through relevant fitness tools enabled by Samsung smartphone and wearable technology.
Josh Grace, chief marketing officer, Samsung Australia said: “We are thrilled to continue working with Laura, Caitlin and Sharni as expert coaches and immensely respected leaders who inspire and inform audiences on fitness, nutrition and how to operate at your personal best.
“As a brand, we are committed to working with our partners and developing technology in order to help Australians break barriers in their daily lives and learn more about how they can better manage their fitness and well-being.
“Life can sometimes get in the way and health, fitness and nutrition too often get pushed down the list of daily priorities. Through Back in the Game, Samsung is proud to provide tools to not only help women re-engage with fitness, nutrition and their wellbeing, but equip them with the knowledge and motivation to reach the top of their game,” said Grace.
The content and experience series offers a host of short, digestible materials that can encourage action anytime, anywhere, be it at home, during a lunch break, or at sports training.
Back in the Game consists of fitness and nutrition content that demonstrates how Samsung technologies, such as wearables, home theatre, home appliances and mobile devices, can help Australians take control of their health and fitness by reconnecting with sport.
The campaign will include a 30-second TVC and partnership with Women’s Health which includes sponsorship of the Women in Sport Awards (WinS) and partner of its Women’s Health Australia, Uninterrupted podcast.