audio experience agency Ampel, has added firepower to its leadership team, appointing Stuart Buckland and Lauren Deighton to the newly created roles of director, audio production and director, media partnerships respectively.
Ampel founder and executive producer Ampel, Josh Butt (main photo, right), said he was honoured to welcome such an experienced and skilled team to Ampel, with the duo being tasked with significantly increasing the agency’s scope of original content production capabilities as well as partnership and sponsorship support.
“Our clients are increasingly demanding more from the audio space and are looking for new ways to tap into this very lucrative marketing medium,” he said.
“When they look at statistics such as audio listening is growing 50+ per cent YOY and the average Australian listens to more than 12 hours of audio per week, they know it’s the perfect mainstream format for consumers to experience interesting and entertaining content on demand.
“Audio audiences are sophisticated and demanding quality – podcasts that aren’t well made aren’t listened to.”
These new appointments are the first since Michelle Lomas (centre) was appointed as general manager of Ampel in late 2021.
“Lauren and Stuart bring the skills, capabilities and senior support to our team to help our clients take full advantage of what audio can offer their brands and audiences,” said Lomas.
“With Lauren and Stuart onboard, I can’t wait to hear what brilliant audio strategies, creations and partnerships we can now produce for our clients.”
Buckland’s (left) key remit will be to lead Ampel’s physical audio production team in the creation of original podcasts and branded audio, ensuring client’s assets can be leveraged across all paid, owned and earned media.
With more than a decade’s experience in media, Buckland most recently worked at Channel 10 where he was instrumental in launching Network 10’s ’10 Speaks’ podcast platform, managing a team of producers, creating and executing the platform’s strategy.
Deighton (top) brings more than a decade of national and international experience to Ampel working both agency and publisher side.
She has led national and global client strategies and campaigns across iconic brands such as Google, Tourism Australia, and Apple, and has also held various senior sales roles representing key clients at News Corp, The Urban List and Vice.
Deighton recently moved back from New York where she held a role as brand partnerships director for a global SAAS company.
“Leading the way in the independent audio race is exactly where I expect Ampel to be and I’m delighted to be part of the team that will be responsible for bringing clients new opportunities in paid, owned and earned media within the podcast landscape; growing audiences and driving them to Ampel’s, and our client’s content,” said Deighton.
“It’s a heady combination and I can’t wait to get started.”
Buckland added, “This is a great time to be in the industry and to help clients tap into the ever-growing format of audio.”
Buckland and Deighton’s appointments come on the cusp of Ampel significantly increasing its scope of original content production, including new comedy podcasts featuring A-List comedic talent, brand funded podcasts, continued production of podcasts including The Swab with Georgie Carroll and The SnortCast with Diana Nguyen, and production of brand funded TV shows.
Both appointments are effective immediately.
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]