Amobee Brand Intelligence Tech Expands Globally
Marketing tech company Amobee has announced the addition of international data and enhanced functionality for its patented Brand Intelligence technology platform.
The platform analyses and correlates over 60 billion content engagements and consumption trends across the digital ecosystem – web, video, mobile, and social – every day.
Amobee Brand Intelligence powers marketing strategy and media activation for the world’s leading brands including evian, IKEA, and Lexus. The enhancements to the platform provide additional access and capabilities across the company’s major geographical regions, including: the United States, United Kingdom, Australia, Malaysia, Canada, New Zealand, Singapore, Hong Kong, and Taiwan.
“The future of marketing will rely upon brands having the ability to make in-the-moment, data-driven decisions based on real time insights around consumer behavior, brand perception, trends, and sentiment. With Amobee Brand Intelligence technology, marketers can now access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross device platform,” said Kim Reed Perell, president of Amobee.
With Amobee Brand Intelligence, brands can:
- Better understand their target audiences, and discover new ones.
- Understand past, present, and future trends, and isolate specific time frames.
- Identify specific stories, contexts, or audience interests that are driving brand interest.
- Discover sentiment around an audience, brand, or topic.
- Monitor competitors to identify their strengths and weaknesses.
- Inform content and creative strategy for paid, earned and owned media.
- Leverage insights and activate media in real time Amobee’s cross channel, cross device platform
Additionally, Amobee Brand Intelligence is utilised for overall and day-to-day marketing efforts, as well as agile marketing data war rooms to support media activation around product launches, sponsorships, and major broadcast, entertainment, and sporting events. Evian natural mineral water and official water of The Championships, Wimbledon worked with MEC to leverage Amobee Brand Intelligence insights to guide the creation of daily video content and optimise delivery for the brand’s partnership and media activation during The Championships, Wimbledon.
The campaign achieved:
- A 72 percent click-through rate increase over evian’s set target rate.
- 305,000 video views of evian’s teaser trailer on their Wimbledon microsite.
“Central to evian’s long-term marketing strategy is driving association with people, places, events, and sports that reflect our values and influence brand preference,” said Hugh Ayling, brand manager for evian. “Through our partnership with Amobee we can quickly pinpoint opportunities to amplify evian’s iconic image to communicate a clear message around a ‘live young’ attitude.”
“Agility is a distinct advantage of Amobee Brand Intelligence technology. It allowed us to capture and understand what was driving the spontaneous moments around Wimbledon. Our partnership with Amobee also provided a turnkey marketing solution to showcase the playful, human side of the tournament that is uniquely representative of evian’s ‘live young’ movement,” said Oliver Levy, digital planning director at MEC.
“The larger the investment and competition surrounding a major marketing initiative, the more critical the ability to instantly detect, understand and execute upon insights in real time to maximise return becomes,” said Assaf Henkin, SVP of brand intelligence solutions at Amobee. “Brands and agencies utilising Amobee Brand Intelligence to power agile marketing war rooms are creating enormous strategic advantages in the most competitive of advertising environments.”
Please login with linkedin to comment
MobileLatest News
Digital Marketing Agency Whitehat Debuts New Website
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Thrive Homes Targets Broad Audience In The Property Market With ‘Clever Choice’ Campaign
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
NRL Beanies For Brain Cancer Launches For 2021
This remains a top initiative by the NRL. Unlike the mid-strength beer at games and the exorbitant ticket prices.
Fintech Start Up DiviPay Bolster Team With Head Of Accounting
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
ABC Set To Move Staff To Parramatta
Airs a QAnon story on Monday, gets moved to Parramatta by Wednesday. You do the maths people, you do the maths.
Reporter Stalked By Creepy Neighbour From ‘Home Alone’ While Reporting On Murderer Who Used A Nutribullet & Ram Sedatives
A Channel Nine report on a woman who murdered her partner using ram sedatives and a poison mixed in a Nutribullet took an eerie turn yesterday when the live report was momentarily interrupted by the creepy neighbour from 1990’s Home Alone. Nine reporter Emma Partidge was reporting outside the NSW Supreme Court who’d just found […]
Adhesive Wins PR For Domain Group
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]
Façon Magazine Celebrates Powerful Women In Femme Issue
Visitors to B&T will always see the latest Façon in reception. We use it to hide New Idea and Boat & Trailer magazine.
triple j To launch Blak Out, New First Nations Show
triple j’s new First Nations show Blak Out is taking over the airwaves every Sunday from 5-6pm! Hosted by Yuin and Thunghutti man and rapper Nooky, triple j’s Blak Out will feature the best and latest music from First Nations artists across all genres, plus interviews, premieres, and playlists. To celebrate, it’s a Blak Out on triple j today! From now until 3.30pm, you’ll hear music from Indigenous artists only. Then Blak Out […]
Tuesday TV Wrap: Celebrity Apprentice Winner Announcement Tops Entertainment Charts
Shaynna Blaze was crowned the winner of this season’s Celebrity Apprentice, netting 733,000 viewers, as per OzTAM’s metro data. She beat comedian Ross Noble, he of the excellent hair, for the top spot. In reward, she raised $100,000 for anti-domestic violence charity Voice of Change. The rest of the episode peaked at 614,000 viewers. Top overall […]
Thinkerbell Unveils Trio Of Spots In First Work For Bupa
In their first major communications since becoming Bupa’s creative services agency, Thinkerbell has extended the ‘Because Life Happens’ platform with a timely six weeks free retail offer for new customers. The campaign urges young Aussies to join Bupa… right now…because life could happen…to anyone…seriously…any second now… Jim Ingram, national chief tinker at Thinkerbell added: “We’ve […]
Carrefour Partners With LiveRamp To Deliver Next-Generation Retail Offerings
Carrefour may sound like a character from Beauty and the Beast, but fear not, this is still a tech story.
Broadcaster Forced To Apologise After Reporter Threatens To Beat Up Heckler
B&T first aired this story on Monday so it does come with a whiff of three-day old leftovers in the back of the fridge.
Can Data Sharing Marketplaces Take On The Tech Giants?
Data marketplaces are just like your local farmer's market, just without the gozleme or giant orange juice machine.
A Road Map To The Right Marketing Combination
In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]
LiSTNR Announces Collaborations With Apple Podcast Subscriptions
Good news this morning for podcast enthusiasts. Not so good for podcast advertisers, however.
10 ViacomCBS & Football Australia Announce $300 Million Socceroos & Matildas Broadcast Deal
Who doesn't love watching the Socceroos crush footballing powerhouses such as Palau and Tuvalu.
A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]
Ron Ramaiya Joins The Lab As Head Of Data Science
Ramaiya will be responsible for The Lab's data science capabilities and will take out the yellow bin on Tuesdays.
No Measurement, No Worries? What Apple’s Latest Privacy Changes Mean For Marketing
Privacy added to the list of reasons why Apple can charge you $2,000+ for an iPhone.
Life At LinkedIn With Head Of Agency & Channel Sales Lara Brownlow
Close your eyes and transport yourself into the LinkedIn offices here. Although, that will make it very hard to read.
“We Will Play By The Same Rules”: Google Says No To Self-Preferencing Ahead Of Third-Party Cookie Removal
Google says it will play by the rules here, although it isn't really a fan of the draw four rule in Uno.
The Turning Tide Against Surveillance Capitalism
Do you ever get the feeling you're being watched? If so, read this piece... or just close your blinds.
Kim Kardashian Spruiks Risky Cryptocurrency In Controversial Instagram Ad
Kim Kardashian unfortunately stops short of calling it 'kryptocurrency' in this latest promotion.
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine Promotes Jo Clasby To Commercial Director, Publishing
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
“No F*cking Way!”: Why Pink Floyd Frontman Turned Down A Facebook Ad
What is more rock n' roll: turning down a Facebook ad or swearing for no reason during an interview?
The Ben Roberts-Smith Defamation Trial Heats Up, With 21 SAS Soldiers Set To Testify
Has the whole Ben Roberts-Smith defamation case left you exhausted? Well, apparently we're only in week one of 12.
The Chaser Temporarily Changes Twitter Name To ‘The Stalker’ In Support Of Arrested Friendlyjordies Producer
If you're going to piss someone off on YouTube, best it's not anyone with the NSW Police Force at their disposal.
