Digital marketing company Amobee has announced the appointment of Adam Wade, a digital media veteran, to the position of business director.

In this role, Wade will be responsible for accelerating Amobee’s business growth in 2015 by driving strategic planning and implementation to ensure the company continues on its upward trajectory as the leader in digital marketing.

With over 13 years of experience in digital media at agencies in London and Sydney, Wade most recently served as digital director at Carat for over six years. His past roles include serving as digital manager at Quantum, and holding senior positions at The Media Shop and Swiss Watch Co.

“Adam Wade is exactly the sort of executive we’re looking for to uphold Amobee’s reputation for innovation through product and service excellence,” said Matthew Hunt, managing director of Amobee. “His industry expertise, energy and expansive understanding of the digital marketing industry will be instrumental as we enter our next phase of growth.”

“I am excited to be part of the next Amobee chapter as we enable companies to fully harness our combination of big data, cloud based technology and cross channel advertising solutions,” said Wade. “The digital marketing industry is in a period of enormous expansion, and it is fantastic to be part of a team that is at the forefront of moving from mobile to fully integrated, cross channel advertising solutions.”