America’s Sporting News Comes Down Under

America’s Sporting News Comes Down Under
SHARE
THIS



Sporting News, the iconic American sports editorial brand since 1886, is going global, with Australia the first staging post for a new network of multi-sports destinations.

Backed by Perform, the global media and content supplier, Sporting News will harness the best of Sportal – the Perform-owned Australian sports website – with a host of exciting new features and innovations, including greater access to global sports, in-depth coverage of Australian sports and exclusive interviews.

Mobile-first, video-first, social-first, Sporting News will use the sharpest digital storytelling tools to evolve narratives and fuel conversations among fans.

The fully responsive site goes live on all platforms – mobile, desktop and tablet – from the start of December 2015.

“Sporting News is a forceful, independent and free news and views service,” said Alex Peebles, general manager of Perform Australia and New Zealand.

“We are eager to welcome the title to Australia, to provide sports fans with a new and unique perspective into what lurks beneath the surface of our nation’s sporting obsessions.”

AFL and NRL lie at the heart of the content but Sporting News’ unique position as part of a global network of portals will mean access to a range of expertise in other sports, specifically US-based sports, which have seen a sharp rise in interest this year as more Australian stars shine in America.

Of particular interest, Sporting News will be home to weekly live and free NBA matches, along with basketball coverage focused on Australian players such as Andrew Bogut and Matthew Dellavedova

“Sporting News will cover all major sports in Australia and beyond, together with major events such as Olympics,” said Graham Shaw, general manager, Perform Media Portals.

“With an enhanced local team, we are excited to expand our global network with the introduction of Sporting News Australia. Sportal has developed a strong and loyal sporting fan base and we are thrilled to provide our growing audience with innovative and relevant coverage of Australian and International sports.”

Perform also operates Opta – a market leader in sports data. Opta will be used as an analysis tool for SN experts in cricket, rugby and soccer, giving users unique content and statistics to help them uncover every key facet of their favourite game.

Please login with linkedin to comment

danika johnston The Projects*

Latest News

Indie Agency Hardhat Wins Vision Australia Creative Account
  • Advertising

Indie Agency Hardhat Wins Vision Australia Creative Account

Hardhat has been appointed as Vision Australia’s lead strategic and creative partner, following a series of successful, standalone projects. Vision Australia is the country’s leading, not-for-profit provider of blindness and low vision services in Australia, supporting more than 34,800 people of all ages, life stages, and circumstances through 35 Vision Australia centres. Hardhat will work […]

Prince Harry Compares Social Media And Online Advertising To Lead Paint
  • Technology

Prince Harry Compares Social Media And Online Advertising To Lead Paint

Prince Harry has gone so far as to compare social media to lead paint in a scathing op-ed published in Fast Company. In the piece, Prince Harry revealed that he and wife Meghan Markle had personally called leaders and CMOs of global brands to dissuade them from advertising on social media platforms, as part of […]

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

Adobe is introducing a mobile app for Adobe Analytics, to provide a new way for users to experience the product and gather insights. Commenting on the new product, Adobe’s director of product management John Bates said the new solution offers a way for businesses to provide accurate data-driven insights on the go. “There is a […]

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

Nova Entertainment has cut around 70 roles within the radio business due to an increasingly poor advertising market. As first reported on Radio Today, Nova staff were informed of an internal review on Tuesday via a virtual meeting, with around 70 employees to go amid a cost-cutting operation. Nova chief executive Cathy O’Connor (pictured) said the […]

by B&T Magazine

B&T Magazine
Introducing The Women Leading Tech Product Finalists
  • Technology

Introducing The Women Leading Tech Product Finalists

Did you know there’s less than one month to go until our very first Women Leading Tech awards? To celebrate, today we’re featuring all of the talented finalists who help turn ideas into viable solutions. Introducing out Women Leading Tech product finalists! transferwise head of anz product Christine sou When Christine Sou first joined TransferWise […]

Barbra Streisand Lends Voice To Campaign Calling On The LGBTQI+ To Oust Trump
  • Campaigns

Barbra Streisand Lends Voice To Campaign Calling On The LGBTQI+ To Oust Trump

Music and acting royalty, none other than the legendary Barbra Streisand, has loaned her face and voice to a new campaign urging America’s LGBTQI+ community to vote Trump out of office given his appalling record on gay rights. The ad, called “Vote proud”, features Streisand’s 1979 classic duet with Donna Summer No More Tears (Enough Is Enough) […]

by B&T Magazine

B&T Magazine
“The Value Needs To Be There For Everyone”: Osher Günsberg On The Three-Way Exchange Of TV Show Sponorship
  • Media

“The Value Needs To Be There For Everyone”: Osher Günsberg On The Three-Way Exchange Of TV Show Sponorship

“We’ve come a long way since the Garnier Green Room on Australian Idol days,” says The Bachelor host (and host of The Bachelorette, Bachelor in Paradise, Masked Singer, and the narrator of Bondi Rescue) Osher Günsberg. Working in the TV industry since 1999, Günsberg told B&T the changes he’s seen in show integrations have been “fascinating”. […]

by B&T Magazine

B&T Magazine
Man of Many Appoints Tim Fernandes As Sales & Partnerships Manager
  • Media

Man of Many Appoints Tim Fernandes As Sales & Partnerships Manager

Man of Many has appointed former Australian Men’s Fitness Magazine Commercial Director, Tim Fernandes as Sales & Partnerships Manager. With six years of experience leading the advertising, sales and partnerships at Men’s Fitness, Fernandes is no stranger to collaborating with premium brands, having worked with the likes of Under Armour, Harley Davidson, Coopers, JBL, Gillette […]

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]