American Tobacco Companies Ordered To Run Anti-smoking Ads

Broken cigarettes close-up.
SHARE
THIS



US tobacco companies have been forced to run “corrective” ads highlighting the negative effects of smoking and that ciggies are intentionally addictive.

The ads – paid for by Altria, R.J. Reynolds, Lorillard and Philip Morris USA – will feature on TV and in US newspapers, and come after a 19-year court with the US Department of Justice, according to ABC News.

The TV ads will run for around 30 to 45 seconds in the primetime slot on the CBS, NBC and ABC networks for five days per week for 12 months. Here’s an example:

The print ads will feature in 50 major US papers on five Sundays between now and March 2018, as well as online, ABC News reported.

 

Please login with linkedin to comment

Altria Lorillard Philip Morris USA R.J. Reynolds smoking tobacco companies

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.