US tobacco companies have been forced to run “corrective” ads highlighting the negative effects of smoking and that ciggies are intentionally addictive.
The ads – paid for by Altria, R.J. Reynolds, Lorillard and Philip Morris USA – will feature on TV and in US newspapers, and come after a 19-year court with the US Department of Justice, according to ABC News.
The TV ads will run for around 30 to 45 seconds in the primetime slot on the CBS, NBC and ABC networks for five days per week for 12 months. Here’s an example:
The print ads will feature in 50 major US papers on five Sundays between now and March 2018, as well as online, ABC News reported.
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]