US tobacco companies have been forced to run “corrective” ads highlighting the negative effects of smoking and that ciggies are intentionally addictive.
The ads – paid for by Altria, R.J. Reynolds, Lorillard and Philip Morris USA – will feature on TV and in US newspapers, and come after a 19-year court with the US Department of Justice, according to ABC News.
The TV ads will run for around 30 to 45 seconds in the primetime slot on the CBS, NBC and ABC networks for five days per week for 12 months. Here’s an example:
The print ads will feature in 50 major US papers on five Sundays between now and March 2018, as well as online, ABC News reported.
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]