US tobacco companies have been forced to run “corrective” ads highlighting the negative effects of smoking and that ciggies are intentionally addictive.
The ads – paid for by Altria, R.J. Reynolds, Lorillard and Philip Morris USA – will feature on TV and in US newspapers, and come after a 19-year court with the US Department of Justice, according to ABC News.
The TV ads will run for around 30 to 45 seconds in the primetime slot on the CBS, NBC and ABC networks for five days per week for 12 months. Here’s an example:
The print ads will feature in 50 major US papers on five Sundays between now and March 2018, as well as online, ABC News reported.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]