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Reading: American Burger Chain Denny’s Attempts To Hijack McWhopper Saga
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B&T > Media > American Burger Chain Denny’s Attempts To Hijack McWhopper Saga
Media

American Burger Chain Denny’s Attempts To Hijack McWhopper Saga

Erin M Doyle
Published on: 31st August 2015 at 11:55 AM
Erin M Doyle
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American burger chain Denny’s has offered Burger King a meaty olive branch with a proposal to partner with the chain on creating their own burger mashup.

Denny’s Diner is volunteering as tribute in these burger games to replace McDonalds, who flat out rejected Burger King’s McWhopper proposal in honour of Peace Day.

hey @burgerking how about a Slampper© or a Whammper© or a Whoppaslamus-rex© or something? pic.twitter.com/zWHXfgIPYV

— Denny’s (@DennysDiner) August 27, 2015

hey @burgerking …or the Whoppaslam©? The Slopper©? The Slamopper©? wouldn’t that be whopperslamalicious?! https://t.co/t1FACtBhgv

— Denny’s (@DennysDiner) August 29, 2015

On the day of the original stunt, Burger King was mentioned in 42 per cent more social media conversations than rival McDonald’s – calling BK’s bluff means that Denny’s could potentially win this burger race.

It looks like the proposal has been welcomed by Denny’s fans:

@DennysDiner @BurgerKing hahaha!!!! Looks delicious. Sorry @McDonaldsCorp Too slow on burger diplomacy!

— MadTownMich (@MadTownMich) August 31, 2015

@DennysDiner @BurgerKing I’d take that over a mcwhopper ANY day

— Saucy McBossy (@moneycatboyee) August 30, 2015

@DennysDiner @BurgerKing I’m worshipping the Denny’s social media team like Go look at their tumblr

— Nova (@HeckaNonbinary) August 30, 2015

@DennysDiner @BurgerKing thats right. How about everyone EXCEPT @McDonalds gets on board for one day and the clown can play alone #peaceout

— LPlenn (@LPlenn) August 30, 2015

@DennysDiner @BurgerKing how about no.

— Jesse (@duczeminskyj) August 27, 2015

@duczeminskyj @DennysDiner @BurgerKing this is the saddest corporate sponsored tweet thing I have ever seen. I am very sorry, intern :(

— Pickle Party ™ (@ThatWorstMan) August 28, 2015

Burger King is yet to respond to the proposal.

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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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