the American Chamber Of Commerce in Australia (AmCham) has revealed a major rebrand, the first to take place in more than half a century.
The rebrand aims to advance the reputation of AmCham and reframe perceptions of the brand in the eyes of its 1000 members and the broader Australian business community.
The new logo reflects both Australia and America’s national flags, and continues to incorporate red, white, and blue, and feature the five-pointed star common to both.
Niels Marquardt, CEO of American Chamber of Commerce in Australia, said it was integral to rejuvenate the brand and showcase how AmCham provides access to opportunities that build foundations of stronger US and Australian commercial partnerships for members.
Following thorough research, Dominic Walsh, managing director of Landor Associates Sydney, the agency responsible for the new brand positioning and identity, said his team realised AmCham needed to drive their leadership position and distinguish themselves as the hub for connections and relationships that provide sustained commercial outcomes for its members.
“Since 1961 AmCham has continued to evolve with Australian businesses so it was only fitting for the brand to evolve as well. Over this time, AmCham has been developing a universe of connections for the Australian business community and assisting local businesses expand globally. The new logo and strategic direction – Access to opportunity – clearly communicates the invaluable service AmCham provides members and Australian businesses,” said Walsh.
Landor Associates, a global brand consulting firm, and PPR public relations agency have partnered to support the major rebrand of Australia’s largest international Chamber of Commerce and drive awareness that AmCham is the premier international organisation in Australia that provides members exclusive access to thought leadership, communities of interest, policy advice, advocacy, information, and relationships.
“Since launching in 1961 AmCham has grown into the largest international business organisation in Australia, offering over 200 events and programs each year across the country and providing unrivalled access to opportunity in the international business space. Our new brand is an evolution of our past achievements and plans for the future,” said Marquardt.
“We have moved beyond the legacy American eagle, and have adopted an ‘A’ for Australia and America – along with access, referring to the access to opportunity we provide for our members. Our new look is intentionally more progressive and international, as more than half of our members are now non-American companies.”
“For more than 50 years AmCham has been helping facilitate the one trillion dollar economic partnership between Australia and the US, and we continue to be the voice of American business in Australia, as well as a voice of Australian business in the US and throughout the Asia-Pacific region
“To better fill those advocacy and information roles we are actively building the structure of our AmCham committees to cover defence and security, health, innovation, and taxation, human capital, energy and resources, and trade and government, with additional groups scheduled to launch next year. These plans are reflected in our new brand which includes four varying logos relevant to the numerous industries we connect in Australia and the US,” said Marquardt.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]