The American Chamber Of Commerce in Australia Rebrands

The American Chamber Of Commerce in Australia Rebrands

the American Chamber Of Commerce in Australia (AmCham) has revealed a major rebrand, the first to take place in more than half a century.

The rebrand aims to advance the reputation of AmCham and reframe perceptions of the brand in the eyes of its 1000 members and the broader Australian business community.

The new logo reflects both Australia and America’s national flags, and continues to incorporate red, white, and blue, and feature the five-pointed star common to both.

Niels Marquardt, CEO of American Chamber of Commerce in Australia, said it was integral to rejuvenate the brand and showcase how AmCham provides access to opportunities that build foundations of stronger US and Australian commercial partnerships for members.

Following thorough research, Dominic Walsh, managing director of Landor Associates Sydney, the agency responsible for the new brand positioning and identity, said his team realised AmCham needed to drive their leadership position and distinguish themselves as the hub for connections and relationships that provide sustained commercial outcomes for its members.

“Since 1961 AmCham has continued to evolve with Australian businesses so it was only fitting for the brand to evolve as well. Over this time, AmCham has been developing a universe of connections for the Australian business community and assisting local businesses expand globally. The new logo and strategic direction – Access to opportunity – clearly communicates the invaluable service AmCham provides members and Australian businesses,” said Walsh.

AmCham_Master_RGB-03

Landor Associates, a global brand consulting firm, and PPR public relations agency have partnered to support the major rebrand of Australia’s largest international Chamber of Commerce and drive awareness that AmCham is the premier international organisation in Australia that provides members exclusive access to thought leadership, communities of interest, policy advice, advocacy, information, and relationships.

“Since launching in 1961 AmCham has grown into the largest international business organisation in Australia, offering over 200 events and programs each year across the country and providing unrivalled access to opportunity in the international business space. Our new brand is an evolution of our past achievements and plans for the future,” said Marquardt.

“We have moved beyond the legacy American eagle, and have adopted an ‘A’ for Australia and America – along with access, referring to the access to opportunity we provide for our members. Our new look is intentionally more progressive and international, as more than half of our members are now non-American companies.”

“For more than 50 years AmCham has been helping facilitate the one trillion dollar economic partnership between Australia and the US, and we continue to be the voice of American business in Australia, as well as a voice of Australian business in the US and throughout the Asia-Pacific region

“To better fill those advocacy and information roles we are actively building the structure of our AmCham committees to cover defence and security, health, innovation, and taxation, human capital, energy and resources, and trade and government, with additional groups scheduled to launch next year. These plans are reflected in our new brand which includes four varying logos relevant to the numerous industries we connect in Australia and the US,” said Marquardt.




Please login with linkedin to comment

DDB Singapore Inlight Media Reach rule STW Group

Latest News

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne
  • Campaigns

NAB Launches Latest Take On “More than Money” Via TBWA\Melbourne

NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]

Brisbane Unveils Bold New Tourism Campaign
  • Campaigns

Brisbane Unveils Bold New Tourism Campaign

Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]

Elle Returns To Australia
  • Media

Elle Returns To Australia

Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations
  • Marketing

Potential Fallout For The Sydney Roosters In The Wake Of Racial Slur Allegations

The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024
  • Marketing

Nominate Your Marketing Heroines: ADMA Celebrates Women’s Achievements On International Women’s Day 2024

To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign
  • Campaigns

Nine.com.au & Drive Join Forces To Launch P-Plate Drive Safe Campaign

With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]