Online retail giant Amazon is reportedly taking legal action against 1114 people selling fake reviews of products on its website.
The writing of fake reviews is apparently offered as a service on website Fiverr.com, for as little as $5 per review.
According to the BBC, the lawsuit filed by Amazon said its brand reputation is being damaged by these fake reviews.
“While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon’s brand,” the lawsuit allegedly said.
However, according to US publication Bloomberg, the technology giant isn’t targeting Fiverr, which is where the fake review service is offered, rather it is taking action against the 1114 “John Does” who offer the service. Fiverr is apparently working with Amazon to rectify the issue.
“We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines,” Julie Law, a spokeswoman for Amazon, is reported saying on Bloomberg. “We are currently taking legal action against a number of individuals including many that are referred to here.”
Back in April, Amazon also put forward legal action against four companies that paid people to create reviews and post them to the Amazon site.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]