To promote Amazon Prime’s TV Show The Man In The High Castle, New York Subways have been covered in Nazi and Imperial Japan symbols which (understandably) people are not impressed.
The Man In The High Castle is an Amazon drama that has gained critical acclaim since Amazon released ten episodes earlier this month. The show is based on a 1962 novel by Philip K. Dick, Castle, which imagines an alternative history where the Allied Powers had lost WWII, and Japan and Germany ruled the United States.
The ads do not feature swastika. Instead, benches in 42nd Street subway cars were covered in the Nazi Germany’s Iron Eagle symbol and the Rising Sun emblem of Imperial Japan. People travelling on the subway took to Twitter to complain:
42nd St #shuttle covered w. Nazi and Japanese imperial signs inside & outside cars. Riders seem to not notice pic.twitter.com/m9fCzwIpI9
— Katherine Lam (@byKatherineLam) November 23, 2015
What were you thinking? @AmazonHelp This was an absolutely terrible idea. https://t.co/oshB6jY5Gj — Rabbi Weintraub (@TweetedTalmud) November 24, 2015
@PIX11News @amazon Oh. We just thought it was a #Trump2016 campaign.
— JetBelly (@JetBellyMusic) November 24, 2015
@byKatherineLam @amazon What committee did this get past in order to get made? Who looked at this and thought “Yeah that’s fine”? — Daniel Kelly (@DanielKelly84) November 23, 2015
Also, @MTA, why is Nazi imagery okay to advertise but period panties aren’t? Please explain.
— KK Hendin (@kkhendin) November 23, 2015
i don’t know how to feel about amazon having an ad budget to cover subway trains in nazi imagery. — BOMB-ASS PINOT (@spumantecarlo) November 20, 2015
Call me crazy, but I think draping your subway in Nazi paraphernalia and calling it advertising is a bad decision.
— Sam Snelling (@SamSnellingRMN) November 23, 2015
The ad was set to run until December 14, but Amazon has decided to take down the ads down after Mayor Bill de Blasio called on the company to do so.