Amazon Perfectly Sums Up 2020 In Global Campaign That Tugs At The Heartstrings

Amazon Perfectly Sums Up 2020 In Global Campaign That Tugs At The Heartstrings

It’s the Christmas ad without too much Christmas.

Amazon has just released its global “holiday” campaign that arguably sums up the tribulations we’ve all endured throughout 2020.

Called the “The Show Must Go On,” it follows a young ballerina whose big night is derailed by COVID.

Created by London agency Lucky Generals, the ad stars French ballerina Taïs Vinolo and was directed by Melina Matsouka famous for her work on Beyoncé video clips.

Check out the work below:

 

 

 

 




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