Amazon Opens Its First Bricks & Mortar Bookstore

Amazon Opens Its First Bricks & Mortar Bookstore

Online retail giant Amazon has opened its first physical store, called Amazon Books, in its hometown of Seattle.

In a press release Jennifer Cast, vice president of Amazon Books, said the store will be “a physical extension of We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.

Jennifer Cast, vice president of Amazon Books.

“The books in our store are selected based on customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners.”

At the bookstore launch Cast said “It’s data with heart. We’re taking the data we have and we’re creating physical places with it.”

Prices at Amazon Books are the same as its online store. The store will also sell other Amazon products across Amazon Kindle, Echo, Fire TV, and Fire Tablet series.

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