Wrong Priorities? A Google Search For ‘Amazon Fire’ Shows Special Deals On A Tablet

Wrong Priorities? A Google Search For ‘Amazon Fire’ Shows Special Deals On A Tablet

Much has been made of the global media’s lack of attention towards the tragic fires engulfing the Amazon rainforest at the moment, but Google’s algorithms are equally guilty.

Ecommerce giant Amazon is at the top of many of the search results for the tragedy, particular its unfortunately named Amazon Fire tablet.

Searches for both “amazon fire” and “amazon fires” on Google News returns a number of articles highlighting special deals on the tablet.

amazon fire

Users have even reported the search “fire in the amazon” brings tablet deals, although this appears to have now been updated.

The Jeff Bezos-led company’s SEO performance has in part been aided by its ‘summer sale’ now going on in the US, which has attracted some coverage.

But the algorithmic oversight has brought with it much outrage, with social media users complaining it typifies the lack of global interest in the story.

The Brazilian Amazon has experienced 74,155 fires since January and the latest blazes have been burning for days, covering the county in a plume of smoke.

Experts are concerned that the destruction could accelerate global warming as the fires clear kilometres of vegetation.

 




Please login with linkedin to comment

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]