Amaysim Partners With VICE Media On Telco’s First Content Series

Amaysim Partners With VICE Media On Telco’s First Content Series
SHARE
THIS



amaysim has partnered with VICE to launch At Home with amaysim, an aptly named, variety show style, web series, available to stream on facebook.com/amaysim on Wednesday and Saturday nights at 6pm, from May 20.

 At Home with amaysim aims to provide Aussies with useful entertainment that caters to their diverse range of interests while in turn supporting the Australian arts and hospitality industries, which have been hit the hardest during the Coronavirus restrictions.

“Over the February and March period amaysim saw a huge spike in data usage and content streaming as customers transitioned into working and learning from home. Data usage was up 30% and 36% respectively on previous months, and content streaming saw a 196% increase year-on-year. At Home with amaysim was created off the back of these insights”

“Much like the broader Australian population, amaysim has a diverse customer base with a range of unique interests, so we felt an old school variety show would be the best way to feed their hunger for content while also support the arts and hospitality industries which are suffering due to the Coronavirus restrictions,” said Renee Garner, Chief Marketing Officer, amaysim.

Streaming twice a week, for four weeks, At Home with amaysim hosts Donny Benét and Kymie will guide viewers through a series of segments ensuring they emerge from isolation with a few new skills, whilst providing much-needed comic relief and entertainment.

The series will be hosted from the living rooms of a rotating roster of well-known comedians, musicians, artists, chefs and fitness experts, as well as a sexologist, astronomist, botanical stylist, yoga expert and a nail artist, to name a few.

During the series Chef James Eddy from Melbourne’s Good Gnocchi will teach viewers how to make his delicious tomato gnocchi; Retrosweat’s Shannon Dooley leads some speedy home workouts; Sexologist Laura Miano provides much needed tips to navigating time at home with, or without, your significant other; and Crummies Sourdough School shows viewers how to nail the perfect loaf.

Other segments include flower arranging with XXFlos, a modern art lesson with Esther Olsson, cooking classes with Rocco’s Bologna Discoteca and performances from Aaron Goccs, Rainbow Chan, Merpireand much, much more.

At Home with amaysim is part of a string of new marketing initiatives from amaysim aimed at keeping customers connected and entertained during COVID-19.

 

 

Please login with linkedin to comment

Amaysim Vice Media

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]