Aussie telco amaysim has appointed 72andSunny Sydney as creative partner following a competitive pitch.
The creative company, who recently celebrated 3 years in Australia, will take on creative duties for the telco immediately with the first campaign set to be released later this year.
“amaysim are an incredibly nice, smart and fun group of people and we’re excited to partner with them. They have huge growth ambition and we’re looking forward to working together to facilitate that over the next chapter.” said Chris Kay, CEO, 72andSunny.
amaysim Chief Marketing Officer, Renee Garner, said. “We’re very excited about our partnership with 72andSunny, the team was very impressive during the pitch process and we’re looking forward to collaborating together to create impactful and exciting work.”
In the past couple of months, 72andSunny has been appointed to the Tooheys Extra Dry creative business by Lion, launched a new brand identity for Infigen Energy, created a campaign for global insurance company Chubb’s Covid-19 pandemic relief fund and launched a new brand platform for Kraft Heinz’s flagship brand Golden Circle.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]