Alternative Meat Co. Bites Back At MLA’s Lamb Ad

Alternative Meat Co. Bites Back At MLA’s Lamb Ad
SHARE
THIS



Hours after The Monkey’s latest Meat & Livestock Australia’s (MLA) lamb advert was released, vegan-friendly company The Alternative Meat Co (AMC) has snapped back with an address to the nation with Dave ‘Hughesy’ Hughes arguing “It doesn’t need to Moo for you to be True Blue”.

In a 90-second ad, posted to the company’s Facebook page, Hughesy mimics Sam Kekovich’s lamb ads. He declares “it’s time to talk turkey with certain citizens of our fair nation” who “have the chops to think throwing a slab of meat on the barbie makes them more Australian” than those who opt for vegetarian options.

Check it out:

The AMC is getting some love on Facebook, with commentators saying:

  • Thanks for this Alt Meat Co. Sick of being told I’m unaustralian for doing more for the environment and the wildlife than most of the “true blue Aussies.
  • Go Hughesy lol at the meat eaters coming in here crying about being woken up from their ignorance for a moment.
  • Yes! Time to push back against the M&LA’s pathetic wish to keep convincing Aussies that somehow it’s in-Australian to make kinder choices on Australia Day.
  • Well done Hughesy, always knew you are a smart intelligent caring human being we love our Lamb too only happy and alive.

The MLA ads have famously had a prickly relationship with vegans and vegetarians; last year’s Australia Day campaign starring Lee Lin Chin featured a scene where ‘Operating Boomerang’ agent was instructed to burn a vegan’s house down. It become one of the most complained about ads of 2016, with the Advertising Standards Board (ASB) getting 747 complaints.

Many of the complaints claimed the ad discriminated against vegans, with one viewer saying “This will encourage other meat eaters to act violently towards vegans and sends a message saying that veganism is wrong and non-acceptable”.

The AMC often pranks carnivores: last year, with the help of Sydney-based PR agency Poem, Hughesy went undercover’ at Istanbul kebab shop subbing in AMC products instead of meat to unsuspecting consumers.

Dean Epps, general manager at Life Health Foods Australia, the creators of the AMC brand said, “Gone are the days of Australians eating a steak at every meal. With the nation becoming more health and environmentally conscious, this campaign shows how Aussies can still enjoy the experience of meat with plant alternatives.”

Please login with linkedin to comment

alternative meat co AMC Front Foot Vegans

Latest News

How Data Can Solve Your Churn Problems
  • Technology

How Data Can Solve Your Churn Problems

If there’s one issue every business should be looking at, it’s customer churn and how they are retaining customers. In this piece, smrtr co-founder and CTO Boris Guennewig explains how data can help alleviate your churn problems. Churn – or customer attrition – is an unfortunate reality for all businesses, no matter what they do. […]

Opinion

by B&T Magazine

B&T Magazine
background, no people
  • Advertising
  • Technology

1,600+ Brands Ran Ads Alongside US Election Misinformation

Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]

by B&T Magazine

B&T Magazine
Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards
  • Uncategorised

Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards

On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]

Taboola Launches Beta For Short Form Video Offering, Taboola Stories
  • Technology

Taboola Launches Beta For Short Form Video Offering, Taboola Stories

Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
  • Media

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020

The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021
  • Advertising
  • Media

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021

Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members.

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch
  • Marketing

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch

Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]

Kid’s Site Launches New Service To Better Connect Brands With Kids
  • Marketing

Kid’s Site Launches New Service To Better Connect Brands With Kids

TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production
  • Media

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production

Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]