Merging online and offline retail is one of the most poignant challenges for retailers today.
In the digital era, it’s crucial for brands to bridge the gap between the two; with customer experience at the centre of it all.
Throughout a loyal partnership of 4 years with Pillow Talk, Alpha Digital has combined and leveraged their data to provide in-depth customer insights.
They have built unique data visualisations that combine physical, social, paid advertising and organic search traffic, into one insight driven platform
The unique insight has proven invaluable throughout Pillow Talk’s current omnichannel brand relaunch.
After celebrating 40 successful years in business, the Brisbane-based retail leader has transformed the look of their brand, stores and very mantra, with comfort at the very essence of it all.
Alpha Digital and Pillow Talk have used 4 years’ worth of insights gained from their digital audience, to develop the digital amplification of the customer-centric relaunch.
Alpha Digital senior digital performance manager, Amir Rezaee has led the online amplification of the new brand launch with a cross-channel branding campaign.
By leveraging custom personas and deep data analysis Amir has gained a rich understanding of the brand, its products and how customers engage with them.
Commenting on the launch, Amir said: “We’ve seen incredible digital growth over the past 4 years and from this we have developed significant learnings and insights.
“These learnings have been a key influence in the new brand launch, which has been a very exciting process.
“Comfort has always been at the core of Pillow Talk and to be the driver of that customer-focused message digitally has been a wonderful opportunity.”