Allure Media has announced the appointment of Ali Krzyszton as its newest partnerships director, heading up the Fairfax-owned publisher’s  lifestyle division.

This senior hire will deliver on the fast-growing digital publisher’s ambitious growth plans in the brand partnerships arena for 2017.

“The decision to focus on long-term partners, as opposed to quick clicks, is very much a metric that we are focussed on as business,” said Sarah Wyse, chief revenue officer of Allure Media. “Our newly formed partnership division is dedicated to helping brands tell their stories to real and loyal audiences, enabling them to connect with consumers and move the needle on the measures that matter most. We are absolutely thrilled to be welcoming Ali to the team and believe that she is exactly the kind of energy we need to head up this new offering in market.”

Krzyszton has 15 years’ experience in media and advertising and joins Allure Media after a yearlong contract at MCN as a group digital manager, and four years in strategy and content at Bauer Media.

“As we see the sanctity and cut-through of content becoming more diluted, audiences are losing trust in digital publishers. Everything that Allure media creates, is based on deep editorial integrity and that’s why consumers flock to their digital destinations. It was because of this, that it was a no-brainer for me to jump at this amazing opportunity to be a part of growing something special in the marketplace.”