Allure Media Announces Leadership Changes, As Sarah Wyse Departs

Allure Media Announces Leadership Changes, As Sarah Wyse Departs

Australian digital publishing group Allure Media has announced its commercial team transformation, with a breadth and depth of sales, businesses development, branded content and premium programmatic expertise now in place under the leadership of national sales and operations director Aaron Macarthur.

Aaron joined Allure in October 2017 to head up sales and partnerships and was a key hire of Sarah Wyse (main photo), who for the past year has been leading Allure’s commercial strategy refresh as chief revenue officer. Having delivered this work and supported transition plans, Wyse finishes in her role at the end of April.

Allure Media chief executive officer Jason Scott said: “Sarah has done a tremendous job leading our commercial strategy and strengthening our commercial operations with several key hires including Aaron. She has assembled a solid team of digital sales professionals who are expert at creating powerful digital marketing connections with our highly-engaged audiences, delivering great value to our agencies and clients.”

Macarthur has more than a decade of experience in the media industry including roles as group sales director at News Corp Australia and Sydney commercial director at Southern Cross Austereo.

“We wish Sarah all the very best and continued success in her entrepreneurial efforts to build her own business, Wyse Women – a members’ network of highly-skilled professional women seeking flexible work opportunities. Allure Media supports the important work Sarah is doing to increase the participation of women in the workforce. I look forward to seeing the Wyse Women initiative thrive with Sarah’s full focus and attention.”

Wyse said: “I’m pleased to have delivered the commercial team transformation at Allure, with a strong commercial team and operations now in place.

“I started Wyse Women in April last year and it quickly took off. I’m excited to be taking my business to the next phase of its success and look forward to working with Australia’s most progressive companies to engage Australia’s deep pool of talented women seeking modern and mutually beneficial flexible working arrangements.”




Please login with linkedin to comment

Allure Media sarah wyse

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]