Australian digital publishing group Allure Media has announced its commercial team transformation, with a breadth and depth of sales, businesses development, branded content and premium programmatic expertise now in place under the leadership of national sales and operations director Aaron Macarthur.

Aaron joined Allure in October 2017 to head up sales and partnerships and was a key hire of Sarah Wyse (main photo), who for the past year has been leading Allure’s commercial strategy refresh as chief revenue officer. Having delivered this work and supported transition plans, Wyse finishes in her role at the end of April.

Allure Media chief executive officer Jason Scott said: “Sarah has done a tremendous job leading our commercial strategy and strengthening our commercial operations with several key hires including Aaron. She has assembled a solid team of digital sales professionals who are expert at creating powerful digital marketing connections with our highly-engaged audiences, delivering great value to our agencies and clients.”

Macarthur has more than a decade of experience in the media industry including roles as group sales director at News Corp Australia and Sydney commercial director at Southern Cross Austereo.

“We wish Sarah all the very best and continued success in her entrepreneurial efforts to build her own business, Wyse Women – a members’ network of highly-skilled professional women seeking flexible work opportunities. Allure Media supports the important work Sarah is doing to increase the participation of women in the workforce. I look forward to seeing the Wyse Women initiative thrive with Sarah’s full focus and attention.”

Wyse said: “I’m pleased to have delivered the commercial team transformation at Allure, with a strong commercial team and operations now in place.

“I started Wyse Women in April last year and it quickly took off. I’m excited to be taking my business to the next phase of its success and look forward to working with Australia’s most progressive companies to engage Australia’s deep pool of talented women seeking modern and mutually beneficial flexible working arrangements.”