ALL I SEA is revolutionising the way we work out with the creation of the latest in active swimwear – a new category combining both activewear and swimwear, pioneered by the brand’s founders.
The company was founded by Olympic Swimmer Leisel Jones in conjunction with health and fitness PR agency co-founders and fitness enthusiasts Keri Kitay and Scott Henderson, with the aim to bring an authentic performance focused product that captures the essence of the Australian active and aquatic lifestyle.
“ALL I SEA was born in Sydney, Australia, and our products reflect that lifestyle” said co-founder and CEO Kitay.
ALL I SEA is an innovator in the category of Active Swimwear, and aims to create an authentic label that delivers a performance focused solution to both the active and swimwear markets, bridging the gap that until now disconnects to two for all levels of athlete.
“We are all athletes, and we wanted a product that lets us live our lifestyle. Going for a run and then a swim and a run again, without been stuck in the middle of bathers and running gear. We wanted something transitional.” Kitay said.
“We had a lot of interest in our ethos, and the values we believe in,” the founders said. “And, when we show people our designs and product, the feedback is very exciting,” she continued.
The recent capital raise is certainly an exciting step for the Active Swimwear brand that will put the funds into getting their product online and in stores for spring/summer this year.
“This captures everything I know about swimming, sport and an active lifestyle all in one label. ALL I SEA is really all we see…” Leisel Jones joked.
ALL I SEA has exciting plans to take the Australian born and bred brand and lifestyle values to overseas markets. The team recently got back from a successful trip over to USA and are firmly focused on their US launch in the near future.
ALL I SEA will be available this summer both in stores and online, for more info you can visit their website and stay tuned to watch this Australian dream take flight.
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