Coffee brand Piazza D’Oro Espresso has launched its inaugural ‘Local Love’ campaign. The new direction for the brand sees the celebration of community values and family at the core, with the belief that all Australian communities deserve some ‘Local Love’.
The execution is a nationwide competition for people to nominate their community to receive some ‘Local Love’ in the form of a $10,000 grant for the investment back into the local area. From a brand new pitch for a local sporting team, to an award donation for a local school, Piazza D’Oro will select five winners across the country, giving away a total cash prize of $50,000 to judged submissions.
Entry is via a brand new dedicated website tab with a short explanation of why the area is nominated to receive the fund, and exactly how the funds would be allocated. Entries are open from now until August 17.
Piazza D’Oro’s owned media, including take away cups, point of sales materials, and social platforms will receive a ‘Local Love’ brand refresh to ensure the message is delivered directly into the hands of consumers. The campaign rollout will be fully supported throughout by a targeted PR and social media campaign, benefiting all partners involved.
With a focus on community, sustainability and passion, the campaign aims to parallel the ethos for which Piazza D’Oro stands, to ‘support local, because the community is the core of Australia’.
Piazza D’Oro brand manager Monique Mahe said: “2015 will be the first time we proactively promote a brand campaign for Piazza D’Oro which talks to our values so authentically.
‘Local Love’ has everyone on the team really excited – it’s a motto which reflects the warm, involving and friendly nature of the brand and puts the support of community right at the core of what we’re doing.
We’re proud of the supporting campaign redesign and want to hear reactions, but above all we hope that by investing back into matters close to people’s hearts, we will truly make a difference on a local and national level.”
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]