Alfi Study Reveals Entertainment & Media Will Be Main Focus Of DOOH Ads Within The Next Year

Alfi Study Reveals Entertainment & Media Will Be Main Focus Of DOOH Ads Within The Next Year
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



New research from Alfi, an AI enterprise SaaS advertising platform, shows the entertainment and media sector will see the biggest increase in the use of Digital Out of Home (DOOH) advertising over the next 12 months.

The global study among senior executives including CEOs, found 66 percent believe entertainment and media will see rapid increases in the use of DOOH followed by 62 percent who point to the Government campaigns sector and 61 percent who highlight the retail industry.

The executives questioned in the UK, US, France, Germany, Canada, Australia, and the UAE believe the finance industry will also increasingly use DOOH advertising with 58 percent predicting it will see the biggest rise in DOOH use followed by 52 percent who pinpointed telecoms.

The switch to DOOH will however mean budgets being moved away from other areas of advertising with television and newspapers expected to be the hardest hit. Around 57 percent of executives believe TV advertising budgets will be reduced to fund DOOH and 53 percent say newspaper advertising spend will suffer because of this.

Just 15 percent of executives questioned believe Out of Home (OOH) budgets will be diverted to DOOH and only 21 percent believe online advertising will suffer as a result of the switch to DOOH.

“Entertainment and media is ideally suited to DOOH as advertisers can make full use of the technology to provide additional content and the same applies to Government campaigns and the retail sector,” said Peter Bordes, interim CEO, Alfi.

“Advertising budgets are increasing but the rise of DOOH does mean other areas will potentially suffer as money is moved to where advertising can be more effectively measured and analysed.”

The table below shows the views of advertising executives on the sectors which are likely to see the biggest increases in the use of DOOH over the next 12 months.

SECTOR                                              HOW MANY BELIEVE IT WILL SEE THE BIGGEST INCREASE                                                                             IN DOOH USE OVER THE NEXT 12 MONTHS

Entertainment and media                                                               66 percent

Government campaigns                                                                  62 percent

Retail                                                                                              61 percent

Finance                                                                                           58 percent

Telecoms                                                                                        52 percent

Food                                                                                               39 percent

Health & Beauty                                                                            39 percent

Drinks/beverage                                                                             38 percent

Motor                                                                                            35 percent

Fashion                                                                                         33 percent

Travel                                                                                           18 percent

 

Please login with linkedin to comment

Alfi DOOH

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]