ALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there’s only one way to make 170 per cent sure you don’t miss out: set an Epic Reminder.
To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions
“Very few clients will let you break a man’s arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touch-points, so we’ll keep looking for ways to jog people’s memories in the coming months,” said BMF creative director, Alex Derwin.
An ALDI spokesperson said: “ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn’t always easy. Hence “Epic Reminders” – a campaign to jog the memory of every Australian looking for high quality products at great prices.”
The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display.