Discount supermarket chain ALDI is again playing on its cheapness this Christmas, unveiling three 15-second ads spruiking the merits of its wrapping paper, fudge and lobster tails.
These 15-second individual product ads continue the ‘The More The Merrier’ idea – with the emphasis on the amazing range and value for money that customers get with ALDI.
Check out the three ads below:
Credits:
Executive Creative Director: Cam Blackey
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Copywriters: Hans Christopher Berents and Tom Johnson
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Rose Flowers
Account Manager: James Arnold
Account Executive: India Gates
Senior Agency Producer: Emma Friend
Director: Hamish Rothwell
Production Company: Goodoil
Producer: Llew Griffiths
Executive Producer: Sam Long
DoP: Germain McMicking
Casting: Alison Meadows @Mullinars
Art Director: Guy Treadgold
Post Production: ALT FX
Editor: Peter Sciberras @ARC
Music: Elliot @Turning Studios
Client Credits:
Marketing Director: Mark Richardson
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich
Media Agency:
Zenith
