Aldi On Track To Dethrone Coles And Woolies By 2030

Kippa-Ring branch of the Aldi supermarket chain in Queensland, Australia. Aldi, a subsidiary of the German supermarket group, operates hundreds of outlets in Australia in stand-alone and mall locations.

Aldi could soon be the number one supermarket in Australia, with a study suggesting the German discount grocer is poised to disrupt the Coles and Woolworths duopoly.

The findings come from the recently released Retailer Preference Index (RPI) by dunnhumby, which quizzed 1,500 Australians on their shopping habits.

It pegged grocery retailers Coles, Woolworths, Aldi, IGA and 7-Eleven against one another on factors like convenience, price and operations, along with financial performance and the emotional connection of shoppers.

The study scored each retailer with a RPI score.

Unsurprisingly Woolworths topped the list with an RPI of 95, followed by Coles and Aldi.

groceries

Despite finishing third, Aldi still poses a significant threat to its Australian competitors according to the report.

“By now, any reader of the RPI may have concluded that Aldi poses a bigger threat to its competitors than previously thought,” the research says.

“The fact remains that there are strategies for each of the retailers to compete on its own terms.”

Aldi has grown three times faster than its rivals over the last three, five, and ten-year intervals.

At this rate, Aldi could double its size over the next decade, which would see the German company reach a 22 per cent market share.

Corresponding loss of business for Coles and Woolworths could see Aldi at the top of the pile by 2030.

The study attributes Aldi’s rapid growth to its ‘complete shop’ formula, which sees it now “catering to all shopping missions”.

And despite marketing itself in many ways as a budget grocer the research found the typical Aldi shopper has the same average income splits as Woolworths and Coles.

 




Please login with linkedin to comment

    Latest comments
    1. “The research found the typical Aldi shopper has the same average income splits as Woolworths and Coles.”
      ANYONE who is surprised by this is a marketing buffoon and should not be in the game… every properly taught 2nd year marketing student KNOWS the dangers of the demographic trap!

Aldi Coles Shopping Woolworths

Latest News

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels
  • Campaigns

Asembl Luanches Golden Gaytimes Inspired Biscuits In Partnership With Griffin’s Marvels

Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]