ALDI Takes On Brand Loyalty In Brilliant Exposé Spoof By BMF

ALDI Takes On Brand Loyalty In Brilliant Exposé Spoof By BMF
B&T Magazine
Edited by B&T Magazine

ALDI Australia has released its latest campaign revealing every Aussie can save money by shopping at ALDI – even those that should have their supermarket loyalties elsewhere!

Our competitor’s employees, who deeply understand what represents real value, shop at ALDI for the savings.

From hiding ALDI shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to ALDI to make their weekly shopping much cheaper.

In true mockumentary style, the TVCs feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift.

The campaign launches in Australia across TV, OOH, radio and digital and demonstrates that truly everyone can save money when they shop at ALDI.


Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Directors: David Fraser and Dantie van der Merwe

Copywriter: Stephanie Allen and Rob Boddington

Chief Strategy Officer: Christina Aventi

Group Planning Director: Kinga Papp

Senior Planner: Josef Wimberger

Chief Executive Officer: Stephen McArdle

General Manager: Paul Coles

Deputy Head of Account Management: Aisling Colley

Account Director: James Arnold

Account Manager: Flora Fraser

Head of TV: Jenny Lee-Archer

Senior Agency Producer: Emma Friend

Production Company: Revolver

Director: The Glue Society

Managing Director/Co-Owner: Michael Ritchie

Executive Producer/Partner: Pip Smart

Executive Producer: Jasmin Helliar

Producer: Serena Paull

DOP:  Jordan Maddocks

Editor: The Glue Society

Post Production: Glue Society

Sound Production:  OTIS

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