ALDI Australia has released its latest campaign revealing every Aussie can save money by shopping at ALDI – even those that should have their supermarket loyalties elsewhere!
Our competitor’s employees, who deeply understand what represents real value, shop at ALDI for the savings.
From hiding ALDI shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to ALDI to make their weekly shopping much cheaper.
In true mockumentary style, the TVCs feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift.
The campaign launches in Australia across TV, OOH, radio and digital and demonstrates that truly everyone can save money when they shop at ALDI.
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Copywriter: Stephanie Allen and Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend
Production Company: Revolver
Director: The Glue Society
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP: Jordan Maddocks
Editor: The Glue Society
Post Production: Glue Society
Sound Production: OTIS
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]