The blowback from 2GB radio host Alan Jones’ comments about New Zealand PM Jacinda Ardern has finally caught up with him, with the Macquarie Media show losing half of its advertising following the ad boycott that ensued.
The radio host faced major backlash over his comments, which included him saying Ardern should have a sock shoved down her throat.
Following the comments, some of 2GB’s most prominent advertisers on Jones’ show pulled their ads yet the effect hasn’t been revealed until now.
While the last two radio ratings since his comments have consistently seen Jones come out on top with his overall audience share not being impacted, it appears it has impacted Macquarie’s bottom line.
As reported in SMH, Jones’ show brings in around $12 million a year and is worth under 10 per cent of Macquarie Media’s revenue.
However, sources close to the issue told SMH that on an annualised basis, the advertiser boycott could cost the show about $6 million in advertising.
While some of the advertisers that pulled their ad from Jones’ show continued to advertise on other shows at the network, it’s believed in September the blowback cost Macquarie Media around one million.
It’s believed to be the biggest advertiser boycott Macquarie Media has experienced.
Nine declined B&T‘s request for comment.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]