Aussie Farmers Direct has appointed Akkomplice Group to handle its creative and strategic duties.
The agency has begun working with the Melbourne-based business, nearing in its tenth year of operation. Akkomplice will also manage media planning and buying in collaboration with independent media shop, Media33.
Kenny Hill, founder of Akkomplice, said: “We are thrilled with the opportunity to help grow the Aussie Farmers Direct business. It’s a terrific brand with a great history of innovation. AFD has a unique proposition and is looking for brave work – a dream client for any agency!”
The appointment follows a string of new business wins for Akkomplice in NSW and QLD and sees the start-up deepen its footprint in the Melbourne market after founder, Hill, departed the role of Managing Director of M&C Saatchi Melbourne this time last year.
Keith Louie, Group CEO of Aussie Farmers Direct, said: “I was impressed with the combination of commercial insight and creative thinking tabled by Akkomplice and their approach to collaboration is refreshing. We are looking forward to a successful partnership with Kenny and his team of accomplices.”
Louie and Hill remain tight-lipped on plans for Aussie Farmers Direct campaign work, but said “watch this space!”
The Monkeys has been named Effective Agency of the Year at the 2020 Australian Effie Awards, scooping four Golds, two Silvers and one Bronze across three clients, Beam Suntory, NRMA Insurance and Telstra. One Gold was awarded to BMF for ALDI Australia for ‘ALDI Good Different’, which also went on to win the coveted Grand […]
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]