Airtasker Limited has secured a major boost to its global operations, announcing new media partnerships worth $26.2 million in advertising inventory. The collaborations with Sinclair Broadcast Group and Mercurius Media Capital in the United States, as well as a follow-on investment from Channel 4 in the UK, bring Airtasker’s total media capital raised in 2024 to $51.6 million.
Airtasker USA, the company’s American arm, has partnered with Sinclair Broadcast Group and Mercurius Media Capital, raising a combined $18.4 million (US$12.0 million).
Sinclair’s contribution of US$6.0 million ($9.2 million) will unlock significant advertising opportunities across its extensive network of 185 owned or operated television stations in 86 US markets. The partnership also includes Sinclair’s digital multicast networks, such as Comet and Charge!
“We are thrilled to announce our partnership with Airtasker… This deal is just one example of how we are expanding our strategy to include creative partnerships that drive mutual success,” said Andrew Schnell, VP of corporate strategy and development at Sinclair.
Mercurius Media Capital also provided US$6.0 million ($9.2 million) in advertising inventory. This will allow Airtasker to leverage premium advertising across major platforms like TelevisaUnivision, Sinclair, and Willow TV.
“We’ve been inspired by how Airtasker has transformed the way people connect with local service providers… This partnership is a perfect alignment of shared values and ambition,” said Piyush Puri, founding partner of Mercurius.
In the UK, Channel 4 has made a follow-on media capital investment of £4.0 million ($7.8 million), adding to its initial £3.5 million investment in 2023. This brings Channel 4’s total investment to £7.5 million ($14.5 million). The new funds will help Airtasker expand its reach on Channel 4’s broadcast and digital platforms, which connect with 47 million viewers each month.
“As we enter the festive period, Brits are spending more time at home in front of the TV. This creates an opportunity to engage with the right audiences at the right time, making this additional investment timely and significant for both businesses,” said Vinay Solanki, head of 4 Ventures.
“We’ve now completed over $51 million in media partnerships in 2024… These new partnerships… will let us really step on the gas pedal and take Airtasker’s mission—to empower people to realise the full value of their skills—across the world!” said Tim Fung, Airtasker’s founder and CEO.
Fung also highlighted the 100% year-on-year revenue growth in the UK during the first quarter of FY2025 as evidence of the company’s successful media-for-equity model.
These partnerships underline Airtasker’s commitment to leveraging its scalable platform and Australian cash reserves to drive growth in international markets. The company’s innovative investment structure minimizes risk by allowing media partners to convert investments into equity based on revenue performance, creating a win-win scenario.
Airtasker continues to redefine the local services economy with its mission to empower individuals and communities, demonstrating the growing appeal of its global marketplace model.
