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Reading: Airline Uses Brangelina Split In Witty Campaign To Flog More Seats
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B&T > Advertising > Airline Uses Brangelina Split In Witty Campaign To Flog More Seats
Advertising

Airline Uses Brangelina Split In Witty Campaign To Flog More Seats

Staff Writers
Published on: 26th September 2016 at 11:02 AM
Staff Writers
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When the planet’s most photographed couple – Brad and Ange – shocked the world with last week’s divorce news many ordinary folk probably thought they might possibly have a shot at the newly single glamour couple (well, B&T’s editor certainly did).

And now Norwegian Airlines has used the Pitt’s heartbreak to flog seats on its Oslo to Los Angeles route.

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The airline took out full page ads that read “Brad is now single” and read like a personal ad. “Actor. LA. Newly single. Seeks likeminded partner with GSOH (good sense of humour)”.

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The ads appeared both online and in print as well as on the airline’s various social media pages. And far from kicking someone when they’re down, it appears the ads have been a huge success.

“Brilliant” wrote one on Norwegian Airlines social media. “This is just right on the spot! Well done!” penned another.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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